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Innovating healthcare

Innovating healthcare. Innovation on demand. Innovatiecafé IPS mrt 2013 Clark.nowack@han.nl. . P articipatory H ealthcare I nnovation PHI . >75% of ‘ innovations ’ fail … Why ?. Failed to meet “ customer ” needs Incorrect pricing To late/ early to market

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Innovating healthcare

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  1. Innovatinghealthcare Innovationondemand Innovatiecafé IPS mrt 2013 Clark.nowack@han.nl

  2. Participatory Healthcare Innovation PHI

  3. >75% of ‘innovations’ fail… Why? • Failed to meet “customer” needs • Incorrect pricing • To late/ early to market • Supplychain issues • No new uniquevallue • Technologydriven/ push • Change management issues • …

  4. InnovationbarriersPolitics | Culture | PrivacyOrganisational | RegulationsJargon | Ethics |”Technology”…and more

  5. Business model healthcare

  6. But, barriers to tackle:are NOT technological

  7. Participatory HealthcareInnovationa Black&WhiteApproach

  8. Healthcare (needs) basicallydo(es) notchangeTechnology does,rapidly, soinnovation is at hand(justarround the corner) Statement

  9. Sint-Petersburg in 1835 COUVEUSE

  10. http://www.io.tudelft.nl//fileadmin/Faculteit/IO/Actueel/Nieuws/Design_Etalage/Showcases/Babybloom/img/Babybloom1_web.jpghttp://www.io.tudelft.nl//fileadmin/Faculteit/IO/Actueel/Nieuws/Design_Etalage/Showcases/Babybloom/img/Babybloom1_web.jpg

  11. Basic ‘need’ is keepingthe infant alive(regulate damp and temperature)Innovationbytechnology

  12. Any idea?

  13. Haertbeat http://seniorennet.nl/Pages/Nuttige_telefoonnummers/images/hartslag4.jpg

  14. Instant diagnose http://www.diagnosetechnologie.nl/wp-content/uploads/2012/03/logo_diagnose_technologie_280x150.png

  15. Conclusion:ExploreWHAT to innovateNOT HOW to innovate!

  16. But, withwhom?All requiredStakeholdersPatients | Family | Caretakers | Researchers | Business | Consumers | Developers | Engineers | End-users | IT Professionals | Friends | Ensurers | ...

  17. Stakeholders...

  18. Requirements engineeringEngineer(specify) the needNOTthe solution‘Stakeholders are not capable to specifytheir needs unambiguous’. “they preach their own jargon” “no standardization” “mankind thinks in solutions”

  19. …typical stakeholders... • don't understand what they want • won't commit to written requirements • insist on new requirements • communication is slow • do not participate in reviews • are technically unsophisticated • don't understand the development process • …

  20. Chicken story

  21. Anotherchicken story

  22. …mindshift in innovation...(vrij vertaald) The range of what we think and do is limited by what we fail to notice. And because we fail to notice that we fail to notice, there is little we can do to change; Until we notice how failing to notice shapes our thoughts and deeds. Ronald Laing

  23. Requirements Engineering

  24. Specifyingreqcuirements

  25. ‘the’ V-model Statement of needs Market Problem domain WHAT Stakeholder requirement Acceptance test HOW System requirement System test Solution domain Prototype

  26. A requirement and it’sattributes • Descriptiona onesentence statement of the intension of the requirement • Rationalea justification of the requirement (WHY!) • Fit for use criteria a measurement of the requirementsuchthatit is possible to test if the solution matches the originalrequirement • Originator person whom raised this requirement • Event/ usecase / protocol the source of the requirement Source : www.systemsguild.com

  27. “Good” practice examples http://www.npl.co.uk/upload/img/good-practice-online-modules.jpg

  28. Portable scanner http://www.visionair.nl/ideeen/mensheid/geneeskunde-heeft-goedkope-uitvindingen-nodig/

  29. Keuze om niet te innoveren?

  30. Business model healthcare

  31. INNOVATORS van de toekomst Wat vind je van deze manier van innoveren? Wie zou de verantwoordelijkheid voor deze manier van innoveren moeten nemen?

  32. It´s your turn…

  33. Participatory Healthcare Innovation • Specifying the problemwilllead • simply to an (already)existing • out of the context (box) • solution www.reqcare.com

  34. 18 min. TED talk

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