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Marketing Workforce Center Services

Marketing Workforce Center Services. Aron Diaz Business Outreach Representative Colorado Workforce Development Council. The Colorado Workforce Development Council. WDC mission and the Workforce Investment Act 1998 4 Committees of the CWDC State Workforce Investment Systems

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Marketing Workforce Center Services

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  1. Marketing Workforce Center Services Aron Diaz Business Outreach Representative Colorado Workforce Development Council

  2. The Colorado Workforce Development Council • WDC mission and the Workforce Investment Act 1998 • 4 Committees of the CWDC • State Workforce Investment Systems • Skills Development and Partnership • State Youth Council • Business Outreach and Marketing

  3. Statewide Marketing Initiative • BOAM Committee Objectives • Create and implement a statewide marketing plan that increases the awareness of business and individuals that there is a new workforce system. • Colorado is the first State in the Nation to attempt to brand its Workforce Centers on a statewide scale.

  4. Purpose of the Marketing Initiative • Raise Brand Awareness • Increase Market Saturation • Develop a systematic approach with measurements • Create a “self-sustaining” program for workforce centers

  5. Building a Strategic System • What is Marketing • SWOT Analysis • Commissioned a Marketing Task Force • Marketing Training • Baseline analysis

  6. Statewide Campaign • September to be proclaimed Workforce Development Month • Use of Standard Logo • Best Practices • Taskforce • E-Mail Blasts

  7. Example of Local Efforts - Denver Metro • Collaborative effort between the Denver region • Small Business Symposium as a regional initiative • Cause-related marketing and Channel 9 • Partnering with CDLE

  8. Ongoing Support and Capacity Building • Hired marketing consultant • Continued assessment of strategic efforts at WDC level • Continued training and support of regional marketing efforts • Field support to local Workforce Boards

  9. Ongoing Support and Capacity Building- continued • Continued training of local staff and managers • Money to local boards • Individual assistance for each region to build a strong brand identity in their respective areas

  10. Marketing a Win/Win • Businesses • Improved customer service • Improved communications • Better referrals • Knowledge of services provided • Bigger bang for their tax dollars

  11. Marketing a Win/Win • Workforce Centers • Increased support • Save money! • More professional and market driven image • Link statewide efforts • Employers recognize the workforce system

  12. Contact Information ARON DIAZ Business Outreach Representative Colorado Workforce Development Council (303) 866-3719 Aron.Diaz@state.co.us

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