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D oing business on the internet 101

Doing Business on the Internet 2011 – Part 1 9th Annual Rogue Valley Business Resource Fair October 22, 2011. D oing business on the internet 101 Web Site design and essential Internet marketing Techniques - BEYOND THE BASICS Internet Tools for Growing your Business Jim Teece

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D oing business on the internet 101

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  1. Doing Business on the Internet 2011 – Part 19th Annual Rogue Valley Business Resource FairOctober 22, 2011 • Doing business on the internet 101 • Web Site design and essential Internet marketing Techniques - BEYOND THE BASICS • Internet Tools for Growing your Business • Jim Teece • Jim@ProjectA.com

  2. About this Session • 9th year in a row • New and Improved • Three times the Fun! • All Jim all the Time!

  3. About Jim Teece • Parallel Entrepreneur • President, CEO and CO-Founder of Project A, Inc. • Ashland Chamber of Commerce, SOU Foundation Board Member, Asante Foundation Board Member. • Past Boards & Committees Past President Ashland Independent Film Festival Board , Ashland Fiber Network, Past President of the Ashland Chamber of Commerce, Past President of the Southern Oregon chapter of the Software Association of Oregon and Board Member, Past President of the SOTTC, Founder and Past Chair of the Ashland Economic Sustainability Committee. • Fair, TV Show • Teaching DBOTI and Internet Marketing since 1998

  4. Empire Building • Project A (1990) • Ashland Home Net (January 2008) • Unicom AFN Customers (2008) • We-Envision.com (May 2008) • Scarab Media (Medford) (February 2009) • Planeteria Hosting (Santa Rosa, Ca) (June 2009) • Open Door Networks AFN Customers (October 2009)

  5. my Passions • Education • Small Business • Health Care • Local Government • Community

  6. About Project A • Founded in 1990 • Creators/Inventors of Site-In-a-Box(tm) - Clients include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts, • eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone • Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema • Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20

  7. Doing Business on the Internet • How many of us? • Bank Online • Pay bills Online • Buy Supplies Online • Use email for regular and preferred business communication

  8. Doing Business on the Internet • NOT Get Rich Quick • NOT Low Cost • NOT Easy • It’s Doing Business, Taking Care of Existing Customers, Attracting New Customers, Making a Profit, Developing a Sustainable Business Model

  9. The Original WWW 1922 - Radio Worldwide Wireless RCA was formed because of security issues 1921 - 5 stations 1922 - 575 • Radio changed the world, business, people, church attendance, newspapers. • Mass Culture • Time Slots, Prime Time, Lead-ins • Advertising By 1926 failing at 15% a month

  10. Commercial Beginnings • Non-commercial net 1969-1994 • Web Takes off • Fascination and Functionality • The Virtuous web cycle • Consumers & Business Internet Access • Web Sites & Web Content • Popular Fascination

  11. Is eCommerce Good for Oregon? • Import Dollars from around the world • Provide Opportunity regardless of Location • Selling something made in Oregon means more jobs in Oregon “One of Southern Oregon’s best kept secrets is that E-Commerce has become a major economic force and job creator in the Rogue Valley,” Senator Ron Wyden, Sept 7, 2010

  12. eCommerce • Powells Books Store • Motorcycle USA • Gary West Meats • OregonCountryBeef • Musicians Friend • Fire Mountain Gems • Dr. Martens and Lithia Park Shoes • Ashland Equestrian Center

  13. Doing Business • Business Plan • Part Time, Full Time • Marketing • Sales • Manufacturing • Reselling

  14. On the Internet • Evil-Doer’s Paradise • Virus • SPAM • Ad Ware • False Emails • Privacy • On top of all that... Email SUCKS!

  15. Business 2.0 • Ethics • Customer Service • Roles and Responsibilities • ISP • You • Customer • Vendors

  16. False Expectations • Cost of doing business on the internet is low • Privacy Policy? what privacy policy? • Less customer service is required, if at all • Email me don’t call me • Inventory? • I can run my business from the beach • I can make up for loss with more volume • Forget going public - I’m going to sell to Google!

  17. QuickStart eCommerce • Affiliations • Association • eBay & PayPal • CafePress • ETSY • KickStarter

  18. DIY - do it yourself • Business Plan • Software & Hardware • Graphics • Photos • Copy • Banking • Inventory • License, Fees and Taxes

  19. Finding the right eCommerce Solution Easy to Maintain no HTML no Webmaster no Software Secure, Scalable, Simple Interfaces with eBay Lets you create your own affiliate program

  20. Critical Partners in doing business on the Internet Lawyer, CPA, BankProduct VendorsMerchant ServicesISPSoftware CompanySite Marketing FirmCustomer

  21. Site Marketing • Global or Local? • Who is your Target Audience? • How do you create one-to-one marketing? • Tricks and Tips to bring people to your site • Hits versus Visits • Data Mining

  22. Other Partners Your Local Resources SBDC, JobCouncil, PowerUpAcademy Library Newspaper Community College University Online Resources Google Competition Vendors Services

  23. Online Resources • Google.com (froogle?) • A9.com (Amazon) • eBay Stores • Yahoo Stores • Bing • Paypal and Google Checkout

  24. Doing Business on the Internet • eMail Marketing without SPAMing • Building a loyal Audience • Legal Issues • Domain Names

  25. Top 10 Tips for Success 1. Get Help2. Follow Best Ethics & Tech Practices3. Practice proper “Netiquette”4. Align your expectations with reality5. Don’t stare at Google ratings all day6. Don’t Sweat the Small Stuff7. Save your Profits8. Listen to your customers9. Marketing, Marketing, Marketing10. Improve operations, site, technology constantly

  26. Bonus Success Tip Know all critical partners in your business and have contingency plans ready for failure at any point in the chain.

  27. Can you sell anything on the Web? ShoesTreesMapsSpecialized ToolsInventionsBooksPhotos

  28. Active8™ your Website News AlertsSubscriptionSite Wide SearchEventsLinksDynamic Site MapPrinter Friendly PagesEmail to a friend (share)

  29. Community Operating System • One Citizen, One Web • Government • Education • Health Care • Small Business • Community

  30. The future is yesterday… • Mobile • Global • Faster • Facebook • Twitter • SMS

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