D oing business on the internet 101

1. Doing business on the internet 101 • Web Site design and essential Internet marketing Techniques - BEYOND THE BASICS • Internet Tools for Growing your Business • Jim Teece • Jim@ProjectA.com Doing Business on the Internet 2012 – Part 110th Annual Rogue Valley Business Resource FairOctober 27, 2012

2. 10th year in a row • New and Improved • Three times the Fun! • All Jim all the Time! About this Session

3. Parallel Entrepreneur • President, CEO and CO-Founder of Project A, Inc. • Ashland Chamber of Commerce, SOU Foundation Board Member. • Past Boards & Committees Asante Foundation Board, Past President Ashland Independent Film Festival Board , Ashland Fiber Network, Past President of the Ashland Chamber of Commerce, Past President of the Southern Oregon chapter of the Software Association of Oregon and Board Member, Past President of the SOTTC, Founder and Past Chair of the Ashland Economic Sustainability Committee. • Fair, TV Show • Teaching DBOTI and Internet Marketing since 1998 About Jim Teece

4. Project A (1990) Ashland Home Net (January 2008) We-Envision.com (May 2008) Scarab Media (Medford) (February 2009) Planeteria Hosting (Santa Rosa, Ca) (June 2009) Doing Business

5. Art Authority

6. Art Authority Bridgeman The Image Collective Houston’s Community.ArtAuthority

7. Education • Small Business • Health Care • Local Government • Community my Passions

8. Founded in 1990 • Creators/Inventors of Site-In-a-Box(tm) - Clients include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts, • eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone • Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema • Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20 About Project A

9. How many of us? • Bank Online • Pay Bills Online • Buy Supplies Online • Use email for regular and preferred business communication Doing Business on the Internet

10. NOT Get Rich Quick • NOT Low Cost • NOT Easy • It’s Doing Business, Taking Care of Existing Customers, Attracting New Customers, Making a Profit, Developing a Sustainable Business Model Doing Business on the Internet

11. Import Dollars from around the world • Provide Opportunity regardless of Location • Selling something made in Oregon means more jobs in Oregon “One of Southern Oregon’s best kept secrets is that E-Commerce has become a major economic force and job creator in the Rogue Valley,” Senator Ron Wyden, Sept 7, 2010 Is eCommerce Good for Oregon?

12. Powells Books Store • Motorcycle USA • Gary West Meats • OregonCountryBeef • Fire Mountain Gems • Dr. Martens and Lithia Park Shoes • Ashland Equestrian Center • Earth Monkey Moms eCommerce

13. Southern Oregon (Jackson and Josephine Counties) • eCommerce Business Directory • eCommerce Service Provider Directory • Fun, Monthly Gatherings RogueNexus.org

14. Business Plan • Part Time, Full Time • Marketing • Sales • Manufacturing • Reselling Doing Business

15. Evil-Doer’s Paradise • Virus • SPAM • Ad Ware • False Emails • Privacy • On top of all that... Email SUCKS! • Electricity and Internet On the Internet

16. Ethics • Customer Service • Roles and Responsibilities • ISP • You • Customer • Vendors Business 2.0

17. Cost of doing business on the internet is low • Privacy Policy? what privacy policy? • Less customer service is required, if at all • Email me don’t call me • Inventory? • I can run my business from the beach • I can make up for loss with more volume • Forget going public - I’m going to sell to Google! False Expectations

18. Affiliations • Association • eBay & PayPal • CafePress • ETSY • KickStarter QuickStarteCommerce

19. Business Plan • Software & Hardware • Graphics • Photos • Copy • Banking • Inventory • License, Fees and Taxes DIY - do it yourself

20. Easy to Maintain no HTML no Webmaster no Software Secure, Scalable, Simple Interfaces with eBay Lets you create your own affiliate program Finding the right eCommerce Solution

21. Lawyer, CPA, BankProduct VendorsMerchant ServicesISPSoftware CompanySite Marketing FirmCustomer Critical Partners

22. Global or Local? • Who is your Target Audience? • How do you create one-to-one marketing? • Tricks and Tips to bring people to your site • Hits versus Visits • Data Mining Site Marketing

23. Your Local Resources SBDC, JobCouncil, PowerUpAcademy Library Newspaper Community College University Online Resources Google Competition Vendors Services Other Partners

24. Google.com (froogle?) • A9.com (Amazon) • eBay Stores • Yahoo Stores • Bing • Paypal and Google Checkout Online Resources

25. eMail Marketing without SPAMing • Building a loyal Audience • Legal Issues • Domain Names Doing Business on the Internet

26. 1. Get Help2. Follow Best Ethics & Tech Practices3. Practice proper “Netiquette”4. Align your expectations with reality5. Don’t stare at Google ratings all day6. Don’t Sweat the Small Stuff7. Save your Profits8. Listen to your customers9. Marketing, Marketing, Marketing10. Improve operations, site, technology constantly Top 10 Tips for Success

27. Know all critical partners in your business and have contingency plans ready for failure at any point in the chain. Bonus Success Tip

28. ShoesTreesMapsSpecialized ToolsInventionsBooksPhotos Can you sell anything on the Web?

29. News AlertsSubscriptionSite Wide SearchEventsLinksDynamic Site MapPrinter Friendly PagesEmail to a friend (share) Active8™ your Website

30. Facebook Linked In Twitter Pinterest Social NetWORK

31. One Citizen, One Web • Government • Education • Health Care • Small Business • Community Community Operating System

32. Mobile • Global • Faster • Facebook • Twitter • SMS The future is yesterday…