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Outreach Strategy

Outreach Strategy. August 18, 2004. EBR Consortium Management. Legal entity formation Budget: $2-$4 million/year? Decision-making Authorization matrix CEO roles & responsibilities expectations…. Roles & Responsibilities. EBR Consortium Management Team

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Outreach Strategy

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  1. Outreach Strategy August 18, 2004

  2. EBR Consortium Management • Legal entity formation • Budget: $2-$4 million/year? • Decision-making • Authorization matrix • CEO roles & responsibilities expectations…

  3. Roles & Responsibilities • EBR Consortium Management Team • Consortium Development (4-6 staff initially): • CEO & President • Business Strategy Development & Analysis Director • Framework Development Support/ Project Managers* • IT Project Manager • 2 Admin Staff Qorvis to serve as temporary office location *Number of project managers will depend upon the number of industries served

  4. Current Resources

  5. Preliminary Funding Model • Estimated Annual Budget = $2-$4 Million Grandfather 1st 4 Charter Members at $100k each Foundation6-8 big names to achieve critical mass in the US

  6. Ongoing Funding Model • Estimated Annual Budget = $2-$4 Million After foundation is in place: Complete US representation & accelerate international outreach

  7. Launch Strategy • National Launch • NYC or DC? • Regional Launch • East Coast – MIT CFO Forum, Boston • Midwest – TBD • Southern Region – TBD • West Coast – TBD • International • Locations TBD…  

  8. Media Coverage • Bloomberg News (Mark Jaffe) • Business Week (David Henry) • CFO Magazine • Forbes (Brent Nelson) • Fortune • The New York Times (Jonathan Glater) • Wall Street Journal (Paul Barrett) • Journal of Accountancy • MIT Sloan Review • Harvard Business Review • Others???

  9. Regulatory Support/Endorsement • Seek preliminary meeting and support/endorsement of key regulatory agencies and standard setters who will be invited to the Consortium as Observers: • SEC • PCAOB • FASB • IASB

  10. Domestic & International Outreach Strategy • Phased approach: • Phase 1: US, UK & India • Phase 2: France/Germany, Australia, • Phase 3: Others…

  11. Domestic & International Outreach Strategy • Luminary Targets • Strategic Partner Alliances • Industry Targets • Industry Association Targets • Company Targets Consortium Members

  12. International TBD… Luminaries Confirmed • American University (Bob Kogod) • Harvard (Krishna Palepu) • Kellogg (Don Jacobs) • MIT • Rutgers (Miklos Vasarhelyi) • University of Chicago • Barbara Franklin • Don Tapscott • Peter Wallison • James Glassman • Others?

  13. Strategic Partners Outreach Strategy • Mike Krzus developed & distributed plan to enlist targeted groups as strategic partners of the Consortium in order to build critical mass for the Consortium as quickly as possible. • The strategy is to schedule meetings or briefings with these groups as soon as possible using the best relationships we can identify with each group. • Fifteen potential strategic partners have been identified and will be asked to make introductions to potential members…

  14. Domestic Strategic Partner Outreach LEGEND: Confirmed In Process Not Yet Approached • Producers • Business Roundtable • National Association of Corporate Directors • National Investor Relations Institute • US Chamber of Commerce • Edison Electric Institute • Financial Executives International] • Detroit Renaissance • Consumers • Council of Institutional Investors • Investment Company Institute • Enablers • AICPA • CFA Institute (formerly AIMR) • NASDAQ • New York Stock Exchange • Securities Industry Association Domestically Based

  15. International Strategic Partner Outreach LEGEND: Confirmed In Process Not Yet Approached • UK/France/Germany • International Chamber of Commerce • Confederation of British Industry • London Stock Exchange • Investment Management Association, UK • Medef (CBI counterpart in France) • TransAtlanticBusinessDialog (TABD) • India • Confederation of Indian Industry • Australia • TBD Internationally Based: Preliminary List

  16. Charter MemberIndustry Selection Criteria • Target industry selection criteria: • Innovative • Broad-reaching • Unmet reporting needs (e.g. intangible asset based) • Influential • Contacted SEC liaison to cross-check their priority industry sectors • Contacted XBRL representative to cross-check with industry sectors they are working on

  17. Charter Member Industries Target company identification underway for the following sectors: Straw-Man Proposal: Producers (4): 4 Priority Sectors Consumers (1): Investment Management (Institutional Investors) Enablers (2): Accounting & Investment Management (Analysts) Total: 7-8 Industry Sectors Targeted

  18. Charter MemberCompany Selection Criteria • Company selection criteria within target industry sectors: • Top ten by market capitalization • Fortune 500 top four • Hoovers top ten searched • Social mapping results • Any companies that have recently undergone investor or regulatory scrutiny (looking for a pro-active solution)

  19. Charter Member Company Targets Preliminary List of Company Targets Identified by Sector:

  20. Consumers & Enablers Targets Brainstorm Session Consumer Charter Members: Target 4-5 /Actual 0 Enabler Charter Members: Target 4-5 /Actual 3 AICPA Grant Thorton PWC Confirmed

  21. Auto Industry Analysis Demo: Key Players in Supplemental Information

  22. Research & Communications Issues • Tapscott- HR & change mgmt (harmonizing views) and US based Coloplast study • Target Industry analysis- similar to auto industry • Book- conceptual EBR book- manuscript due 2/05 • COSO integration concept (training grant) • White Papers in key universities • Press release strategy • Study 1990’s- 2003 stock market trends and material misstatement/fraud announcements (macro) • Unveiling of new logo

  23. Strategic Alignment: Critical Issues • Alignment of Structure & Content • Co-Dependent Funding Model • IMA outreach • Charter members- complimentary or competitive model • Consortium decision ultimately (only can discuss strategic partnership)? • Intellectual property & data ownership

  24. Internal Management & Reporting External Reporting & Assurance -Benchmarking -Segment Analysis -Continuous Improvement Voluntary Disclosures Accessible to the Public • Business Reporting • Consumers • Transparency increased • Benchmarking • Independence in analysis • XBRL enabled • APQC & • Industry Groups • - Data Warehouse • Best Practices • Process Metrics • Functional KPI’s • Industry Networks • Research/knowledge base • XBRL enabled IMA/CMA -Internal Reporting -ABC/ABM- Process/Cost -Value Drivers -KPI’s (Measures Intangible Value/Kaizen) • CPA • Disclosure • External Reporting • Risk Management • Assurance • (Close the • “expectation • gap”) Critical Success Factors Assurance Provided • EBR Consortium Domain • -Framework • Integration • Standards • Guidelines • Measurements • XBRL enabled

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