Evolution Of A Grant Program

1. Evolution Of A Grant Program Shaping and sharing a better South Carolina – South Carolina Department of Parks, Recreation & Tourism

2. Re-engineering The Program • New name • New structure • New requirements • New process

3. Program Enhancements • Easier application process • Electronic guidelines and forms • Program timeline accelerated • Private sector match incorporated • More competitive process • Increased program flexibility • Expanded fundable items • Removal of “baseline” formula

4. PROGRAM NAME TOURISM PARTNERSHIP FUND (www.TPFgrant.com)

5. Program Mission • Advance economic benefits of tourism • Provide Financial Assistance to qualified partners • Support Tourism Marketing Initiatives • Attract Visitors • Encourage Visitor Spending

6. Program Goals • Generate a return on the state’s investment; • Carryout the tourism marketing and economic development mission of SCPRT; and • Support our tourism industry partners.

7. Program Structure

8. Eligible Applicants • Federal Non-Profit (501)C • Federal Identification Number (FEIN) • Organizations specifically charged with marketing tourism to their specific city, county or region.

9. ONE GRANTPER ORGANIZATION

10. ESTABLISHED MARKET • Counties collecting > $900K ATAX • Beaufort, Greenville, Charleston, Horry, Georgetown and Richland • Score 90 or better • Two Grant Levels: $500K and $400K

11. ESTABLISHED MARKET LEVEL ONE: • Maximum Award - $500,000 (2:1 Match) • Matching Funds - Strictly from Private Sector. • 100 % Out-of-State Marketing

12. ESTABLISHED MARKET LEVEL TWO: • Maximum Award $400,000 (2:1) • Matching Funds from Public and/or Private Sector • 100 % Out-of-State Marketing

13. Fundable Components • Interactive Marketing • Print Media • Web Development/Enhancement • PR: Media Marketplace, Press Kits • Broadcast Media • Sales: Tradeshows, Meetings & Conventions, Group Tours • Other (new, creative marketing strategies)

14. DEVELOPING MARKET • 40 Counties collecting under $900K ATAX • Maximum Award Amount: $200,000 • 1:1 Match • Out-of-State and/or • In-State (Outside 100 Mile Radius) • Score 85 or better

15. Fundable Components • Interactive Marketing • Print Media • Broadcast Media • Web Development/Enhancement • PR: Media marketplace, Press Kits • Sales: Tradeshows, Meetings, Conventions, Group Tours • Other (new, creative marketing strategy)

16. SPORTS MARKETING • All 46 Counties • Attract Sporting Events • Maximum Award Amount: $50,000 • 1:1 Match • Out-of-State Marketing • Score 85 or better

17. Fundable Components • Interactive Marketing • Web Development/Enhancement • Broadcast Media • Advertising • PR: Media Marketplace, Press Kits • Sales: Tradeshows, Meetings & Conventions, Group Tours • Other (new, creative marketing strategies)

18. ATTRACTION MARKETING • All 46 Counties • Attractions that charge admission • Maximum Award :$40,000 (1:1 Match) • Out-of-State and/or • In-State (Outside 50 Mile Radius) • Score 85 or better

19. Fundable Components • Interactive Marketing • Web Development/Enhancement • Broadcast Media • Advertising • Billboard • PR: Media Marketplace, Press Kits • Other (new, creative marketing strategies)

20. FESTIVAL and EVENT • All 46 Counties • Maximum Award Amount $20,000 • Match 1:1 • Out-of-State and/or • In-State Marketing (50 Mile Radius) • Score 80 or better

21. Fundable Components • Advertising • Billboard • Web Development/Enhancement • Interactive Marketing • PR: Media Marketplace, Press Kits • Other (new, creative marketing strategies)

22. SPONSORSHIP GRANT • All 46 Counties • Maximum Award Amount $500 • Match 1:1 • In-State Marketing • Score 75 or better

23. Fundable Components • Print Media • Broadcast Media • Billboard • Web Development/Enhancement • Other (new, creative marketing strategies)

24. APPLICATION (Cover Page) • City of Yonderville Chamber of Commerce 1205 Pendleton Street Columbia, SC 29201 • Phone: (803) 734-1342 FAX; (803) 734-0133 • Project director: Dottie Fisher • dfisher@scprt.com TPFgrant.com • Richland

25. APPLICATION(Cover Page) • Marketing Yonderville: A step Back In Time • Date of Festival/Event: October 6, 2007 (Applies to Festival & Event Only) • Print Media-$8,000; Broadcast Media-$5,000; Tradeshows-$4,000 • Requested Amount: $8,500 ($17,000 x 50%)

26. APPLICATION(Cover Page) Attachments: • 501 Exempt Letter • Federal Employee Identification Number • SC Code of Law designation (Applies only to Tourism Commissions) • Affix your signature

27. Application • Requested information includes a brief comprehensive overview of your project, what your marketing needs are, responsibilities of all marketing partners, estimated costs, and projected economic benefits. • Overview • Give a brief description of your organization. • Outline project goals. • Indicate strategies to obtain goals. • Identify market segments (consumer, meetings/conventions, group tour, sports marketing, etc). • Identify and explain your target audience – Demographic target (women, families, couples, seniors, etc.) and Geographic target (Mid-West, Southeast, etc.) • Are you incorporating new markets in this initiative? If so, please identify these markets. If not, please explain why. • Outline the organization’s overall marketing campaign, identifying those items seeking TPF grant support. • Performance Measures/Accountability • How will this project positively impact tourism tax revenue in your area/region? How will you measure the economic impact? • If the applying organization plans to satisfy the match requirement using any private-sector or other third-party funding support, please provide a letter from all private-sector and other partners describing their involvement, their financial contribution and any other commitment or resources.

28. Application“Sponsorship Grant” • Describe your festival/event/marketing promotion in detail. • How does your organization plan to use this grant to promote your festival/event/area? • Provide the community and regional organizations that support your project. • How many tourists/travelers visited your area or attended your festival or event last year? • What benefits will your community receive by sponsoring this project? • Provide letter from private-sector partner; state the level of financial contribution and the purpose of the contribution. (Only applies if match is derived from private sector)

29. APPLICATION DEADLINE • Deadline: February 15, 2007 • Mail: 6 copies • Address: • SCPRT, Tourism Partnership Fund 1205 Pendleton Street, Suite 110 Columbia, SC 29201

30. POINT SYSTEM Total Weight Factor = 100 • Strategies align to obtain goals (20) • New market initiatives and/or sustaining markets credible (20) • Marketing campaign attainable (10)

31. POINT SYSTEM Cont. • Tax revenue impact (20) • Measurable mechanics (10) • Required documentation provided (10) • Application clear and comprehensive (10)

32. POINT SYSTEM“Sponsorship Grant” Total weight factor = 100 • Project Description Clarity (20) • Marketing Strategies (20) • Community/Regional Support (20) • Attendance Level (20) • Community Benefit (20)

33. RATING SYSTEM • Industry Review Panel • 3 PRT Staff Members • 2 or 3 Non-resident Panelist • Panelist to be paid a stipend • Panelist to serve for a set number of years • Panelist to rotate off intermittently

34. Grant Fundamentals • Obtain approval from TPF Coordinator prior to placement or production of any work • Refer to guidelines for specific instructions regarding “approved” items • Include South Carolina Logo on all work • Submit reimbursement request no later than May 30, 2008. • Reimbursement requests to include invoices, cancelled checks and support documentation

35. SUMMARY • One program; Six Modules • New Caps and New Thresholds • Opportunity to submit creative ideas • Improved Review Panel Process • Attach “Letters of Commitment” f/Private Sector and 3rd-Party Funding

36. SUMMARY (cont.) • One “Application per Organization • Attach proof of Non-profit status to originals and copies • Applications: Date and Time-Stamped • Deadline: Feb. 15th • New Reimbursement Deadline: May 30th