1 / 22

DeRose , Henry, Nellett, Stamm, Swanson

DeRose , Henry, Nellett, Stamm, Swanson. Nike's History. Est. 1964 in Athletic Footwear. Product. Logo Slogan Trends. Competition. Nike Inc. portfolio. Country Overview. Population: 127,797,000 Spoken Language: Hondo, Nanto Written Language: Kanji, Hiragana, Katakana

irving
Download Presentation

DeRose , Henry, Nellett, Stamm, Swanson

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DeRose, Henry, Nellett, Stamm, Swanson

  2. Nike's History Est. 1964 in Athletic Footwear

  3. Product Logo Slogan Trends

  4. Competition Nike Inc. portfolio

  5. Country Overview Population: 127,797,000 Spoken Language: Hondo, Nanto Written Language: Kanji, Hiragana, Katakana GDP: 5,042 Billion Literacy Rate: 99%

  6. Advertising Industry In Japan Asia-Pacific Market Share: 31.4% Industry declined 2.9% from 2007-2011 Industry expected to increase 3.7% by 2016 Buying Power: Moderate Entrance Into Market: Moderate Global reputation for starting trends

  7. Footwear Market In Japan Asia-Pacific Market Share: 31.6% Market grew 1.3% from 2011-2012 Market expected to grow 3.4% by 2017 Buying Power: Moderate Supplier Power: Moderate Entrance Into Market: Moderate

  8. Power Distance 54

  9. Individualism 46

  10. Masculinity/Femininity 95

  11. Uncertainty Avoidance 92

  12. Long Term Orientation 80

  13. Target Audience • Inactive and active males and females ages 16-25 • Middle to upper class • Those who are trendy • Bright, vibrant colors

  14. Communication Channels • Television • Magazine • Outdoor

  15. TV • Will target channels like J sports ESPN as well as the Golf network • Japan has the second largest advertising television market after the United States • Japanese people watch TV for about 4.5 hours per day

  16. Magazine • Targeting sports magazines such as Outdoor Japan and Japan ESPN magazine • Magazines account for 7% of total ad spending in Japan • Great medium to get key details presented and can distribute towards a specific demographic

  17. Outdoor • Specifically LED Billboards & Transportation System • Bright lights serve as an eye catcher and helps reinforce top-of-mind awareness • Japan has one of the largest public transportation systems

  18. Nike Free Run vs. Adidas adiZero adiZero: • lightweight • available in many colors • $125.00

  19. Nike Free Run vs. Adidas adiZero Free Run: • lightweight • available in many colors • holds iPod nano inside shoe • $99.95

  20. Purchasing Involvement High: Athletes and avid runners Low: fashion conscious consumers Emotional: based on appearance and the Nike brand name

  21. Positioning "A trendy, high performance shoe, that is more technologically advanced than any other running shoe."

  22. Ad Objectives • More outdoor activities • Uncertainty avoidance: 92 • Motivation and goal-oriented

More Related