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Prepared by Ayla Bossonaro – Team Leader

MARKETING DEPARTMENT. Prepared by Ayla Bossonaro – Team Leader. MARKETING DEPARTMENT. MEMBERS. Adele Mudgway Promotions Officer. Emma Neslon Waite Public Relations Officer. Nanthawan Pinthugat Products and Services Officer. Ayla Bossonaro Team Leader. MARKETING DEPARTMENT. MEMBERS.

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Prepared by Ayla Bossonaro – Team Leader

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  1. MARKETING DEPARTMENT Prepared by AylaBossonaro – Team Leader

  2. MARKETING DEPARTMENT MEMBERS Adele Mudgway Promotions Officer Emma NeslonWaite Public Relations Officer Nanthawan Pinthugat Products and Services Officer Ayla Bossonaro Team Leader

  3. MARKETING DEPARTMENT MEMBERS Adele Mudgway Promotions Officer • Produce promotional material (leaflets, posters, flyers or others) • Develop a process for obtaining feedback on marketing campaign • BALYA Cancer Self Help & Wellness Inc.  Nanthawan Pinthugat Products and Services Officer • Determine what products and services we are going to deliver • Determine the price and the manner in which that should take place • Organise the sales: chocolates, muffins, cupcakes…

  4. MARKETING DEPARTMENT MEMBERS Emma NeslonWaite Public Relations Officer • Approach Woolworths for sponsorship • Develop a customer response form and manage the customer complaints • Monitor the customer service charter Ayla Bossonaro Team Leader • Allocate roles to team members and guide them to the completion of the plan • Produce the team charter for the department • Organise an activity in order to test the market • Create the Gantt Chart and the Budget for the Department

  5. MARKETING DEPARTMENT TEAM CHARTER Purpose of Marketing Department The marketing department is a committed team dedicated to provide the best Customer Service and to build long term and reliable relationships with customers and partners. We strive to exceed customer expectations and to deliver the best quality products and services. Mission The Mission of Marketing Department is to understand and deliver the customer needs and add value through excellence in quality and customer service.

  6. MARKETING DEPARTMENT TEAM CHARTER • Goals • 1. To deliver the best quality products and services, anticipating customer needs and wants. • 2. To develop and deliver a quality marketing campaign in order to promote and spread our customer’s values. • 3. To acquire customer loyalty and build relationship with key partners.

  7. RESEARCH THE CLIENT • The team conducted a RESEARCH into the client. • Website http://www.amandayoungfoundation.org.au/ • TAYF presentation 26th August • …to understand which were their needs and expectations. • …and to establish a relationship with the client. - Rainer Deliver the right products and services!

  8. RESEARCH THE CLIENT The Amanda Young Foundation The AYF is a non-profitable organisation created in 1998, after the sad death of Amanda Young at the age of 18, from a disease called meningococcal septicaemia. The mission of the Foundation is to reduce deaths from this disease in WA, as well as to support survivors.

  9. RESEARCH THE CLIENT • The Amanda Young Foundation • OBJECTIVES • increase awareness and educate the community about the meningococcal disease; • organise events to raise operation funds; • raise funds for medical research regarding the meningococcal disease; • organise an annual camp for year 11 school students to encourage the development of leadership skills.

  10. MARKETING TASKS • 1. Products - Cadbury Chocolate Responsible: Nanthawan • Objective = raise OPERATIONAL FUNDS

  11. MARKETING TASKS • 2. Plan Activities • Objective = raise operational funds. • MORNING TEA • Products: Apples, Cupcakes, Muffins • When: 29th September • Where: Open Space Conference

  12. MARKETING TASKS • 2. Plan Activities • Objective = promote THE AMANDA YOUNG FOUNDATION and raise funds. • SAUSAGE SIZZLE • Products: Hot Dog, Coke, Water and TOYS • When: 20th October • Where: Central Tafe

  13. MARKETING TASKS 3. Test the Market - Meningococcal Day Responsible: Ayla Friday 2nd September 2011 was the first "National Meningococcal Day" for Australia. • OBJECTIVES • Promote the Amanda Young Foundation; • Test the market by selling different types of products – the learnings will be used to plan the next events; • Start the fundraising (operational budget). • WHAT • The ReachOutt employees helped the Marketing Department distributing flyers, selling cupcakes, water bottles and yellow roses • WHEN • Thursday, 1st September 2011 • From 10:15am to 11:45am

  14. TESTING THE MARKET The Products Cupcakes Medium = $2 Small = $1 or 3 for $2 Yellow Roses $2,50 each *fundraising for operational budget *fundraising for operational budget Water Bottles $2 each *fundraising for The Amanda Young Foundation

  15. TESTING THE MARKET TESTING THE MARKET The Results Cupcakes – SALES 19 un medium (Nan) 16 un medium (Drita&Ella) 29 un small (Drita&Ella) Yellow Roses 26 un Water Bottles 7 un TOTAL PROFIT = $120.73 Operational funds = $112,12 The Amanda Young Foundation = $8,61

  16. MARKETING TASKS 3. Create a BUDGET for the Department Responsible: Ayla

  17. MARKETING TASKS 3. Create a BUDGET for the Department

  18. MARKETING TASKS 3. Create a BUDGET for the Department

  19. MARKETING TASKS 4. Promotional Material Responsible: Adele

  20. MARKETING TASKS 6. Develop a Customer Service Response Form Responsible: Emma

  21. Thank you! Prepared by AylaBossonaro – Team Leader

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