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Accredited Supplier Communications Plan

Accredited Supplier Communications Plan. FY09-10 Q1 to Q4 May 2009, v2.0 Home Access Marketing & Stakeholder Engagement Team. Explanatory Notes:.

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Accredited Supplier Communications Plan

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  1. Accredited Supplier Communications Plan FY09-10 Q1 to Q4 May 2009, v2.0 Home Access Marketing & Stakeholder Engagement Team

  2. Explanatory Notes: • Please populate the ‘Communications Plan’ with your marketing campaign activity with a minimum of a quarter’s notice in advance • For ease please feel free to copy and past shapes from the ‘Example Plan’ provided on the next slide and simply edit/amend text detail and colour should you wish • For information purposes we’ve detailed school term periods and holidays, you should be aware that these differ from one local authority to another, so please check dates specific to your areas of interest with the local authority. Alternatively, use the link provided below to check term times and dates: • Direct Gov - School Term Link (Accessible in slideshow presentation) • If you’d prefer please feel free to identify your advertising channel or medium on the far left ‘Y’/Vertical Axis

  3. December ‘09 January ‘10 February ‘10 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Spring ½ Term CHRISTMAS HOLIDAYS W/C 29/11 W/C 06/12 W/C 13/12 W/C 20/12 W/C 27/12 W/C 03/01 W/C 10/01 W/C 17/01 W/C 24/01 W/C 31/01 W/C 07/02 W/C 14/02 W/C 21/02 QTR 1 Sun Newspaper ¼ Page Advert Tuesday & Friday Weekly {Daily Circulation 3.1m) National Coverage Home Access Range featured in the ‘In Store Buying Guide’ {Issue 4, Christmas Edition, 22 Pages}, 4 Page spread. 6 Weeks in circulation around UK Stores, 130k print run, Christmas & New Year Sales period targeted. National Coverage Example Half Term Ad Campaign in the Suffolk Free Press, Promo Leaflet Insert. {Daily Circulation: 15k} Suffolk County Area Half Term Ad Campaign in the Evening Standard, Full Page Ad. {Daily Circulation: 293k} London Area London / SE Area & Further BETT Show Stand G90 Supporting Home Access School & Parent Launch events at 10 Liverpool Secondary Schools Merseyside

  4. December ‘09 January ‘10 February ‘10 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Spring ½ Term CHRISTMAS HOLIDAYS W/C 29/11 W/C 06/12 W/C 13/12 W/C 20/12 W/C 27/12 W/C 03/01 W/C 10/01 W/C 17/01 W/C 24/01 W/C 31/01 W/C 07/02 W/C 14/02 W/C 21/02 QTR 1

  5. March ‘10 April ‘10 May ‘10 Wk 19 Wk 20 Wk 21 Wk 22 Wk 23 Wk 24 Wk 25 Wk 26 Wk 14 Wk 15 Wk 16 Wk 17 Wk 18 Whit ½ Term EASTER HOLIDAYS W/C 28/02 W/C 07/03 W/C 14/03 W/C 21/03 W/C 28/03 W/C 04/04 W/C 11/04 W/C 18/04 W/C 25/04 W/C 02/05 W/C 09/05 W/C 16/05 W/C 23/05 QTR 2

  6. June ‘10 July ‘10 August ‘10 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37 Wk 38 Wk 39 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Whit ½ Term SUMMER HOLIDAYS W/C 30/05 W/C 06/06 W/C 13/06 W/C 20/06 W/C 27/06 W/C 04/07 W/C 11/07 W/C 18/07 W/C 25/07 W/C 01/08 W/C 08/08 W/C 15/08 W/C 22/08 QTR 3

  7. September ‘10 October ‘10 November ‘10 Wk 45 Wk 46 Wk 47 Wk 48 Wk 49 Wk 50 Wk 51 Wk 52 Wk 40 Wk 41 Wk 42 Wk 43 Wk 44 AUTUMN ½ TERM SUMM H’DAYS W/C 29/08 W/C 05/09 W/C 12/09 W/C 19/09 W/C 26/09 W/C 03/10 W/C 10/10 W/C 17/10 W/C 24/10 W/C 31/10 W/C 07/11 W/C 14/11 W/C 21/11 QTR 4

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