1 / 8

Objective

Objective. Understand how film producers use different types of advertising to market their products Be able to explain what above-the-line and below-the-line means in terms of film-making. Ineffective. Effective. Above, below or through the line?. Impersonal Mass market so mass media

ismael
Download Presentation

Objective

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Objective • Understand how film producers use different types of advertising to market their products • Be able to explain what above-the-line and below-the-line means in terms of film-making

  2. Ineffective Effective

  3. Above, below or through the line? Impersonal Mass market so mass media ‘Traditional’ advertising Expensive because wide audience (agency make money) Through the line = mix of both Personal Target a specific group so more direct More subtle – you may hardly even notice it Disguised as something else

  4. The ideal scenario would be...

  5. Case study for this... The Inbetweeners!

  6. Case study for this... Star Wars!

  7. SYNERGY = In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games. Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements. These products can help advertise the film itself and thus help to increase the film's sales.

  8. What examples can you think of? British Film American Film Use of posters/billboards • Use of posters/billboards

More Related