2013 Annual Strategic Action Plan Evaluation

1. 2013 Annual Strategic Action PlanEvaluation

2. Background • Role of SAP • Implementation • Evaluation process • Council feedback • Enhancement of SAP Overview

3. Background • Tool for Long-Term Visioning Process – Budget Process • July 2012: City Council consensus reached on modified Strategic Action Plan • February 2013: 2011/2012 Budget Audit Report & Citizen Survey Presentation Delivered to City Council • June 2013: 2012 Annual Progress Report Delivered to City Council

4. Role of SAP Vision Statement To be recognized as one of Florida’s premier cities in which to live, work and play • Tool to implement Council’s Long-term Vision for the City of Palm Coast • Vision is dissected into six Long-term Goals for practical implementation • Process restructured to bridge a closer relationship with Budget and Performance Measure tracking Vision

5. Implementation

6. Evaluation Process • Conducted annually to revisit process and progress • City Council was provided a • “Leadership Guide” (Tool Box) • 2012 Citizen Survey • 2012-2013 SAP Journal • 2012 Annual Progress Report • and Brochure • Draft Placemat (Road Map) • Interviews conducted with each • Council Member

7. Organizing Feedback • City Council comments are organized according to respective Goal, Objective and Strategy. Staff has evaluated SAP to ensure that existing Strategies remain appropriate and sufficient for City Council’s direction. Draft approaches developed based on feedback. • ~ Structure of Upcoming Slides ~ • Goal Title • Goal provided in full • Objective x.x: Summarized • x.x.x: General feedback (points of interest) – Action items • x.x.? : Staff requests further discussion from Council

8. City Council Feedback – Goal 1 Expansion • To anticipate the need for additional services and infrastructure to provide opportunities for mixed use development with goods, services, and employment • Objective 1.2: Assess the need to expand infrastructure for sustainable growth • 1.2.1: Reinforce long-term planning approach strategy • 1.2.3: Focus on our aging neighborhoods’ infrastructure

9. City Council Feedback – Goal 2 Economic • To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values • Objective 2.1: Prosperity 2021 • 2.1.1: Reinforce the long-term planning approach • 2.1.1: Evaluate Private/Public Partnerships for public benefit and equity • 2.1.1: Strengthen City’s involvement in economic efforts

10. City Council Feedback – Goal 2 Economic • To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values • Objective 2.1: Prosperity 2021 (Continued) • 2.1.1: Continue to coordinate with the Chamber • 2.1.1: Continue to coordinate with Flagler County to attract businesses to our industrial areas • 2.1.1: Evaluate other approaches of promoting Fibernet • 2.1.1: Develop a plan to identify and promote Business Districts throughout the City

11. City Council Feedback – Goal 2 Economic • To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values • Objective 2.2: Branding and Marketing Strategy • 2.2.1: Inventory methods of expanding brand • 2.2.2: Develop a brochure highlighting local incentives to promote business recruitment • 2.2.3: Diversify tourism beyond existing focus

12. City Council Feedback – Goal 2 Economic • To develop and maintain a strong economy by supporting the growth and development of new and existing businesses while creating an environment to attract new companies that align with our values • Objective 2.3: Business Assistance Center (BAC) • 2.3.1: Expand awareness of services and support to businesses in the City of Palm Coast • 2.3.?: Coordinate with local educational institutions to develop a program to network students with hiring local businesses

13. City Council Feedback – Goal 3 Financial • To leverage our financial strengths while ensuring the City remains committed to fiscal responsibility in delivering value-added services to residents and businesses • Objective 3.1: Diversification of Revenue • 3.1.1: Evaluate Private/Public Partnerships selection process • Objective 3.2: Increase efficiency • 3.2.3: Target volunteers to supplement City staff through innovative programs

14. City Council Feedback – Goal 4 Environmental • To blend our residential and commercial properties with our “City of Parks and Trails” image to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife • Objective 4.1: Water Conservation Strategies • 4.1.1: Integrate cost/benefit element to existing educational outreach initiative for water conservation

15. City Council Feedback – Goal 4 Environmental • To blend our residential and commercial properties with our “City of Parks and Trails” image to create a sustainable framework of visual appeal while caring for our land, water, air, and wildlife • Objective 4.2: Recreation and Parks Facilities Master Plan • 4.2.1: Continue to focus on phased approach to Long Creek Nature Preserve improvements • 4.2.?: Focus on water access elements of the Plan to expand recreational uses • Objective 4.3: Green initiatives • 4.3.2: Increase public awareness of the City’s ‘Green’ initiative • 4.3.3: Evaluate energy conservation strategies for City operations

16. City Council Feedback – Goal 5 Quality of Life • To enhance the quality of life for our citizens by providing safe, affordable, and enjoyable options for cultural, educational, recreational, and leisure-time events • Objective 5.1: Enhance recreational opportunities and experiences at community events • 5.1.2: Enhance existing informational program for new residents • 5.1.2: Promote opportunities associated with ‘Art in the Park’ program

17. City Council Feedback – Goal 6 Workforce Talent • To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities • Objective 6.1: To develop a program to improve staff retention and recognize individual skills and talents • 6.1.1: Track and report on program activities • 6.1.1: Enhance professional growth to encourage retention • 6.1.3: Enhance employee appreciation to focus on an exemplary performance approach

18. City Council Feedback – Goal 6 Workforce Talent • To develop and implement a comprehensive plan to improve City employee skills and performance through education and training; performance management; and personal development opportunities • Objective 6.3: Customer Service • 6.3.1: Develop a process to evaluate and report on public feedback • Objective 6.4: Coordinate with regional public and private educational institutions • 6.1.1: Evaluate City operations to better target internship opportunities

19. Enhancement of SAP • Methods to enhance Strategic Action Plan (SAP) process • Reference applicable “Strategy” on agenda items • Promote SAP throughout the organization • SAP report card product: Expand beyond Annual Progress Report through findings of quarterly budget meetings • Vision statement is prominently placed on all SAP products • Timing of SAP evaluation will move into first quarter of calendar year to better integrate into the budget process

20. Next Steps