ES2002 Business Communication

1. ES2002 Business Communication Letter Writing: Introduction

2. Outline • Functions of a letter • Definition of an effective letter • Types of letters • The letter writing process ES2002 Business Communication: Letter Writing: Introduction

3. Functions of a letter • A messenger • Letter conveys information • An ambassador • Letter represents the sending company ES2002 Business Communication: Letter Writing: Introduction

4. An Effective Letter Is one where the reader reacts positively to the writer’s goals. ES2002 Business Communication: Letter Writing: Introduction

5. Types of letters • Broadly speaking, two types • Receivers outside one’s organisation • Receivers within one’s organisation • Memos Note: In handouts on letter writing, the word ‘letter’ used as a generic term to refer to all types of business correspondence (letters, memos, emails). ES2002 Business Communication: Letter Writing: Introduction

6. Letter Writing Process • Planning • Organising • Drafting • Revising ES2002 Business Communication: Letter Writing: Introduction