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ES2002 Business Communication

ES2002 Business Communication. Course Introduction. Outline. Importance of communication skills Course details Objectives Content Structure Assessment Mini lectures Recommended texts.

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ES2002 Business Communication

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  1. ES2002 Business Communication Course Introduction

  2. Outline • Importance of communication skills • Course details • Objectives • Content • Structure • Assessment • Mini lectures • Recommended texts ES2002 Business Communication: Course Introduction

  3. “As executives reach middle management and above, the primary criterion for advancement is communication and motivation skills rather than basic job performance.” ES2002 Business Communication: Course Introduction

  4. Primary factors in achieving success(Executives earning over $250,000) • Communication Skills 71% • Intelligence 64% • Integrity 54% • Experience 50% • Enthusiasm, positive attitude 46% • Self-esteem/confidence 37% • Risk-taking attitude 35% • Formal education 29% • Ambition 25% • Emotional Maturity 16% ES2002 Business Communication: Course Introduction

  5. “Of the Singapore nationals hired this year, the most common skill shortages cited across all industry sectors are communication skills (15.1 percent), computer skills (12.5 percent) and managerial experience (13.9 percent).” Source: A job survey by TMP worldwide, a leading global human resource consultancy with local expertise across the Asian region – reported in The Straits Times, Recruit section, Tuesday, 30 October 2001. ES2002 Business Communication: Course Introduction

  6. “… they [business communication courses] teach the one thing that is perhaps the most valuable for the future employee to know … This one basic skill is the ability to organise and express ideas in writing and speaking … The letter, the report, the memorandum, the ‘ten-minute’ presentation to a committee are basic tools of an employee.” Peter Drucker, A management expert ES2002 Business Communication: Course Introduction

  7. Recent financial crisis as a communication problem “in many ways the current situation does seem to be a series of communication failures. Managers who had inside information about the problems failed to persuade others to take appropriate action. Executives failed to convey the bad news to shareholders and boards but instead reconfigured it as good news. Corporate directors and government regulators failed to listen carefully to alternative or minority viewpoints (Labaton, 2008). Investors failed to ask probing questions rather than accepting at face value what they were told. Bankers, realtors, and brokers failed to explain information clearly and fairly, especially technical or legal information being communicated to nonexpert audiences. Consumers failed to read contracts and mortgage documents carefully and to question passages that were not clear. No one, it seemed, could imagine the worst-case scenario. All these actions are forms of communication: to persuade, convey, reconfigure, listen, ask, explain, read, question, and imagine. The people involved either couldn’t or wouldn’t communicate what was necessary. Jameson, 2010, p, 502-503 “Economic crises and financial disasters” ES2002 Business Communication: Course Introduction

  8. Course objectives Course objectives By the end of the course, you should be able to: • Understand the fundamental principles of effective business communication • Apply the critical and creative thinking abilities necessary for effective communication in today’s business world • Organise and express ideas in writing and speaking to produce messages suitably tailored for the topic, objective, audience, communication medium and context • Demonstrate clarity, precision, conciseness and coherence in your use of language Course details ES2002 Business Communication: Course Introduction

  9. Course content Course content • Communication: models, principles and problems • Meeting/group discussion skills • Letter writing skills • Report writing skills • Intercultural communication skills • Interpersonal skills • Oral presentation skills Course details ES2002 Business Communication: Course Introduction

  10. Course structure Course structure • Tutorial activities: group discussions, class presentations, mini lectures, case studies, simulations, self and peer evaluations, discussion forums, and others • Course materials: • readings from recommended texts and online sources • course notes available online • tutorial handouts • Contact hours per week: 4 (2-hr tutorials twice a week) • Modular credits: 4 Course details ES2002 Business Communication: Course Introduction

  11. Course assessment Course assessment • Continual assessment: 100% Course details ES2002 Business Communication: Course Introduction

  12. Course assessment Group marks (45%) Individual marks (55%) Letter Writing 20 marks Power and Culture in Communication 15 marks Oral Presentations 10 marks Class Participation 10 marks Report 20 marks Quality of report (80%) Peer evaluation of report (20%) Executive Summary 10 marks Quality of summary (80%) Quality of explanation of decision (20%) In-class Group Work 10 marks Oral Presentations 5 marks ES2002 Business Communication: Course Introduction

  13. Class participation assessment Course assessment • Demonstration of ability to take responsibility for own learning (autonomous learning), for example: • Turn up for tutorials and be punctual. • Deliver mini lectures in a manner that will effectively facilitate other students’ understanding of the topics. • Provide useful feedback on your peers’ work, especially their OP’s. • Make valuable contributions as a group leader/member. • Participate actively and constructively in class discussions. • Display an overall positive attitude. Course details ES2002 Business Communication: Course Introduction

  14. Mini lectures Mini lectures • You work in teams and take turns to undertake the challenging task of explaining to your tutorial mates about different topics on the course to aid their understanding. Course details ES2002 Business Communication: Course Introduction

  15. Mini lectures Mini lectures • Benefits you stand to gain: • You gain a better understanding and insight into the topic to be taught • You get to take responsibility for your own learning and become more independent learners, while at the same time benefiting from collaboratively working with others • You get to practise your oral presentation skills and obtain useful feedback on them before your final Project Presentation Course details ES2002 Business Communication: Course Introduction

  16. Recommended texts Recommended texts • Bovee, Courtland L., Thill, John V. and Schatzman, Barbara E. 2005. Business Communication Today. 8th edition. Upper Saddle River, NJ: Prentice Hall International Inc. (Call No. HF5718 Bov2005) • Locker, Kitty O. 2006. Business and Administrative Communication. 7th edition. Boston, Mass.: Irwin/McGraw-Hill (Call No. : HF5718 Loc2006) Course details ES2002 Business Communication: Course Introduction

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