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InstitutionalInvestors Conference report Date:2012.9.20

InstitutionalInvestors Conference report Date:2012.9.20. Outline. Company Introduction ………..…. 3 Major product Introduction……… . 6 M arketing strategy …………….. 1 3 Financial report ………………… 18 Market Analysis & New Product introduction ……………………… 2 2. 1.Company Introduction.

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InstitutionalInvestors Conference report Date:2012.9.20

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  1. InstitutionalInvestors Conference report Date:2012.9.20

  2. Outline • Company Introduction………..…. 3 • Major product Introduction……….6 • Marketing strategy…………….. 13 • Financial report…………………18 • Market Analysis & New Product introduction ………………………22

  3. 1.Company Introduction Basic information History of Cypress Technology

  4. Founded Date:Jan 21,1991 ChairmanChuan-ping Yang General managerNorton Tsai Authorized Capital NT 380,884,920 Employees Hired232(Until Jun,2012) CertificationISO 9001 / ISO 14001 Company character:Own Design, produce Business Model: own-brand、OEM、 ODM Major Products: Professional smart AV Products, Professional smart Monitors, mainboards for SDI monitors Basic information

  5. History Of Cypress Technology Jan,1991 Company founded date, Authorized Capital:NT1,000,000 Apr,1991 Handle cash injection in Capital，Authorized Capital:NT5,000,000 Feb,2005 ISO 9001Certified. Mar,2006 ISO 14001 Certified. May,2007 Listed on Emerging Market.(Stock no：3541) Dec,2009 Listed on OTC Market. Feb,2011 Invest CYP(UK)&Lektropacks(for promoting European market.) Dec,2011 Establish Payroll Committee(for corporate governance purpose)

  6. 2.Major product introduction Major product introduction

  7. TV main board Evolution Consumer market orientation A.I Products Products Equipment Products PS: from 2011,main boards for SDI monitors are the major products.

  8. Professional AV products(1): Video System Converter • The video system converter connected between a VCR/Satellite Receiver/Camcorder and your color TV that enable you to view another video system on the local TV system.

  9. Professional AV products(2): Video Effect Mixer This High Definition HD/SD digital A/V Mixer allows you to make adjustments to the position of your video

  10. Professional AV products(3):pattern Generator This item can offer you hundreds of sophisticated TV testing patterns in multi-system, is ideal for use in factory production, R&D, TV station, CATV head-end system etc.

  11. Professional AV products(4):Audio Video Receiver The Multichannel AV amplifier is made with high efficiency design, these allows users to enjoy high quality true sound with no delay true colors, used for Movie Theater ,large conference room,etc.

  12. Professional AV products(5):HDMI series Splitter: It allows one HDMI source to connect up to many HDMI displays simultaneously. Switcher: This is a high performance four-input & one-output High-Definition Multimedia Interface Equalizer:a high performance cable equalizer allows HDMI/DVI cable to run up a long distance Matrix: Upgraded items with multichannel digital audio from up to many high definition sources to up to eight HDMI outputs and allowing any source to be independently displayed on any monitor

  13. 3.Marketing strategy Latest attending exhibitions Website updated Investment company-CYP(UK) marketing inEurope with own-brand “CYP///”

  14. Attending Exhibitions summary • International CES SHOW(U.S.A) • Computex Taipei(R.O.C) • HDCP plugging test committee(U.S.A) • Hongkong Electronics Fair(Autumn edition) • CCBNin Beijing, China • Shanghai Digital signage show • ISE-Amsterdam,Holland(CYP(UK) attends only )

  15. Website:www.cypress.com.tw

  16. Investing company-CYP(UK) Showroom

  17. 4.Financial results Profit & Loss analysis Major products sales analysis Major sales Region analysis

  18. Profit & loss analysis(2009~20122Q) In Thousands of New Taiwan Dollars, Except Earnings Per Share

  19. Major product sales analysis NT thousand dollars

  20. 單位:新台幣仟元 Sales Region analysis NT thousand dollars

  21. 5.New products introduction New product introduction Applications Description

  22. AVR series

  23. F OR HOME THEATER,MOVIE THEATER,CONFERENCE ROOM

  24. HD Base T Solutions-Matrix、Repeater(with CAT5 cable)

  25. Displayport Solutions-splitters,converters

  26. this device allows you to split an image two or three times to connected displays

  27. Wireless solutions

  28. Professional smart monitors-TV WALL

  29. APPLICATION 1-Conference room

  30. Application2:Home theater

  31. IR Applications-Smart residence

  32. Thank you • Q&A

  33. CYP Ideas for Video

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