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Mass Communication

Mass Communication. Music Recordings & Radio. Radio - Importance. Social Force… moods, emotions, social change Forum for News & Expression… NPR & Talk-Radio Entertainment… Music (pop, rock, R&B, rap, country, ’80s, classical, jazz, Christian, etc.) Venue for Advertising….

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Mass Communication

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  1. Mass Communication Music Recordings & Radio

  2. Radio - Importance • Social Force… • moods, emotions, social change • Forum for News & Expression… • NPR & Talk-Radio • Entertainment… • Music (pop, rock, R&B, rap, country, ’80s, classical, jazz, Christian, etc.) • Venue for Advertising…

  3. Pioneers of Radio… • Guglielmo Marconi • First wireless transmission • Lee De Forest • Audion tube – voice transmission • Edwin Armstrong • Introduced FM transmission • David Sarnoff • Monitored sinking of Titanic

  4. Radio/Record Connection… • What is the relationship between the radio and the recording industry? • Needs of the radio industry? • Needs of the music recording industry? • Potential Consequences: • Preferential treatment? • Payola? • Cross-Media Promotion? • Artistic expression?

  5. Why monitor content?? • Youth are listening… • What messages do we take away from music lyrics? How do they affect us? • Positively or negatively influence behavior? • Affect social perceptions of others? • Enhance or damage self-esteem? • Promote hatred? • Other effects? The MTV effect… • http://www.mtvu.com

  6. Regulating the Air Waves • Federal Communication Commission • FCC – http://www.fcc.gov • Regulates interstate & international comm • Radio, TV, Wire, Satellite, Cable • Accountable to the viewing public • Electromagnetic spectrum is publicly owned • What about regulating piracy?

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