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Mass Communication and Society

Mass Communication and Society. Bettina Fabos, Professor. FABOS. www.uni.edu/fabos. COURSE THEMES (4). Democracy For a democracy to function properly, we need a diverse, open, democratic media system. COURSE THEMES (4). Democracy QUOTE FROM CH. 1:

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Mass Communication and Society

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  1. Mass Communication and Society Bettina Fabos, Professor

  2. FABOS

  3. www.uni.edu/fabos

  4. COURSE THEMES (4) • Democracy For a democracy to function properly, we need a diverse, open, democratic media system.

  5. COURSE THEMES (4) • Democracy QUOTE FROM CH. 1: “At their best, our media reflect and sustain the values and traditions of a vital democracy.”

  6. COURSE THEMES (4) • Democracy “PUBLIC SPHERE”

  7. COURSE THEMES (4) • Democracy “PUBLIC SPHERE” FIRST AMMENDMENT

  8. COURSE THEMES (4) • Culture is an ongoing process Culture is never at rest.

  9. COURSE THEMES (4) • Culture is cyclical

  10. COURSE THEMES (4) • Culture is cyclical We keep on having the same debates about the media; content repeats itself; old becomes new again.

  11. COURSE THEMES (4) • Media convergence The story of technology is that it constantly adapts to new formats.

  12. Models of Communication

  13. Models of Communication Linear model vs. cultural model

  14. Linear model

  15. Linear Model Receiver Sender Message

  16. Linear Model Culture = nutrition You need the right kind of culture to build a healthy society

  17. Linear Model Noise Receiver Sender Message

  18. Linear Model Noise Receiver Sender Message Feedback

  19. Linear Model Noise Sender Message Receiver Feedback

  20. Cultural Model

  21. Cultural Model We get messages through selective exposure

  22. Cultural Model We get messages through selective exposure p. 11 “Audiences typically seek messages and produce meanings that correspond to their own cultural beliefs and values.”

  23. Cultural Model Story is important in communicating culture.

  24. Thinking about Culture

  25. Culture as a Hierarchy Thinking about Culture

  26. Culture as a Hierarchy Culture as a Map Thinking about Culture

  27. Culture as Hierarchy p. 16

  28. Culture as a Map

  29. Conventional Recognizable Stable Comforting Innovative Unfamiliar Unstable Challenging Culture as a Map There are lots of reasons why certain kinds of culture resonate

  30. Critical Process A formal process to make an informed--not cynical-- judgment

  31. Critical Process • Description • Analysis • Interpretation • Evaluation • Engagement

  32. Critical Process • Description • Analysis • Interpretation • Evaluation • Engagement

  33. Description • Paying close attention, taking notes, researching the subject

  34. Analysis • Discovering significant patterns that emerge

  35. Interpretation • Answering “What does it mean?” or ‘So what?”

  36. Evaluation • Arriving at a judgment about whether something is good, bad, mediocre, etc. • Subordinate your personal tastes to critical assessment.

  37. Engagement • Acting on what you know

  38. Critical Process • Description • Analysis • Interpretation • Evaluation • Engagement Look at Media literacy box, pp. 28-29

  39. DISCUSSION: TV CULTURE

  40. QUALITY TRASH TV CULTURE IN DISPUTE

  41. Conventional Recognizable Stable Comforting Innovative Unfamiliar Unstable Challenging Culture as a Map

  42. THINK-PAIR-SHARE: CLASSICAL MUSIC

  43. DESCRIPTION: • What is your image of a typical listener of classical music? • How is classical music experienced in our culture? • How is the music introduced or discussed on radio? • What are the major elements of a classical music concert? • What are the rituals and formalities? • What do people wear? • What is required of the audience, the conductor (if there is one) and the musicians? • What age group does the audience typically fit into? ANALYSIS: • WHAT ARE SOME PATTERNS IN YOUR RESEARCH? • How does the way classical music is heard on the radio, in concert halls, and the way it's packaged, differ from rock or other music?

  44. INTERPRETATION: • SO WHAT? • IF CLASSICAL MUSIC POSITIONED AS A CERTAIN KIND OF CULTURE….IS IT BAD? • Are there alternative ways to experience classical music that you know of or can imagine? • Is the packaging of classical music in part responsible for its limited audience? evaluATION: • Do you think the gloss of high culture make the classical experience more --or less--pleasurable? • How might classical-music radio formats, concert performances, and CD packaging change to appeal to more people?

  45. engagement: • What could we do to bring a larger audience to classical music?

  46. BREAK

  47. Five Eras of Communication

  48. 1. Oral tradition • People communicated their ideas through talking • Socrates (470-399 BC) - public arguments and debates • Socratic Method as form of inquiry

  49. 2. Written tradition • Developed to complement oral tradition A. Alphabet • Plato (427-347 BC), Socrates pupil, sought to banish poets (people who wrote things down) Plato

  50. B. Manuscript Culture Illuminated manuscripts

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