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Japan’s Top Content Provider for IT pro fessionals

Japan’s Top Content Provider for IT pro fessionals. Last update: April 2010. What is ITpro and why is it Unique?. ITpro is a free registration site for professionals engaged in information and network systems

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Japan’s Top Content Provider for IT pro fessionals

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  1. Japan’s Top Content Provider for IT professionals Last update: April 2010

  2. What is ITpro and why is it Unique? • ITpro is a free registration site for professionals engaged in information and network systems • It covers a broad range of topics varying from the latest global news and trends to information on practical solutions, products /services and case studies • With over 80% of users accessing the site at work and 45% making daily visits, ITpro is an essential portal for Japan’s ICT community • ITpro is the first IT website to have its page views audited by a third party (Nielsen) • ITpro focuses purely on B-to-B enterprise and networking issues, which means the quality of the users is higher and more targeted than general IT sites • ITpro is the number one Japanese B-to-B website in gross revenue

  3. Page Views and Unique Browsers Page Views Unique Browsers

  4. ITpro Users Also Read Magazines Nikkei Computer Nikkei Business Nikkei Network Nikkei Personal Computing Nikkei Communications Nikkei Systems Nikkei Information Strategy Nikkei Software ITpro can be used effectively in cross media campaigns with Nikkei BP’s computer and networking magazines. e.g. Nikkei Computer is distributed every two weeks, butITpro can reach the same target audience on a daily basis

  5. Effective Web Branding ITpro maximizes your online advertising strategy through broad targeting of high quality users and identifying niche segment areas

  6. Channels and Sub-Categories Development Management Information Systems Networks Security Cloud Virtualization IFRS Android * Management and Information Systems are classified together as Enterprise channel

  7. New on ITpro Focus Homepage Focus Article Page From April 2010, each quarter ITpro will present a series of special FOCUS themes, gathering editorial features and PR on selected topics of particular interest Themes change every three months April – June 2010 themes: Cloud computing, Virtualization, IFRS, Android FOCUS Sponsor Package Appears in rotation on the ITpro Focus channel homepage and article pages Limited to 2 advertisers in rotation per theme Size: W468 x H60 pixels 70,000 PVs/month estimated JPY 500,000 per category/month or JPY 1,000,000 per category /3 months

  8. Branding Campaigns ITpro TOP PREMIUM RECTANGLE Appears in rotation on the ITpro homepage Limited to 3 advertisers in rotation Size: W400 x H300 pixels 300,000 PVs/month estimated Average CTR 0.18% (Oct 09 – Mar 10) JPY 2,000,000/month RUN OF ITpro Appears in rotation on all article pages of ITpro Limited to 5 advertisers Size: W300 x H250 pixels or W300 x H200 pixels 1,500,000 PVs/month estimated Average CTR 0.02% (Oct 09 – Mar 10) JPY 1,500,000/month

  9. Branding Campaigns RECTANGLE Appears in rotation on all article pages Size: W300 x H300 pixels or W300 x H250 pixels Average CTR 0.07% (Oct 09 – Mar 10) JPY 6/impression SIDE SQUARE BUTTON Appears in rotation on ITpro homepage and all article pages Limited to 4 advertisers Size: W125 x H125 pixels 3,000,000 PVs/month estimated Average CTR 0.03% (Oct 09 – Mar 10) JPY 900,000/month

  10. Targeted Advertising – Channel Rectangle • Appears in rotation on all pages of the selected channel • Size: W300 x H300 pixels or W300 x H250 pixels • Average CTR 0.03% (Oct 09 – Mar 10) • Channel Options: • Enterprise (Management and Information Systems) * includes Platforms, Windows and Open Source/Linux from April 2010) • 2) Networks • 3) Security • 4) Development • JPY 6.5/impression • Development Channel: JPY 5/impression

  11. Lead Generation • ITprooffers two online advertorial tie-up packages: ITpro Specialand ITpro Data Special • These tie-up sites, created by Nikkei BP, introduce products and services in article style to enhance users’ understanding • ITpro Data Special is a detailed product listing on our online database, whereas ITpro Special is a more content-oriented microsite which usually takes the form of either a detailed explanation of the product; an interview with the company’s CEO, or a case study with a user company • We can provide advertisers with details of users who requested further information or downloaded PDFs • (this information can only be supplied to a client’s Japanese office or business partner due to personal data protection regulations)

  12. Traffic Drivers – Text Ads and e-Mail Newsletters • Text ads are a popular and relatively inexpensive way of driving traffic to your website or ITpro microsite • They are widely used for recruitment or to promote events • ITpro offers various text ads and e-newsletters including This Week’s Topics, which appear on the ITpro Top Page and Channel Text Ads which are more targeted

  13. Text Ad - This Week’s Topics Homepage Channel Top Page Channel Article Page • Appears on almost all pages of ITpro, including the home page • Exclusive to 5 advertisers • Size: 1 line of up to 33 Japanese characters (20-25 words in English) • Estimated PVs: 2,000,000 PVs/week (runs Tuesday to Monday) • Average CTR 0.03% (Oct 09 – Mar 10) • Rate: JPY 400,000/week

  14. Channel Text Ads Channel Top Page Channel Article Page • Appear on top page and article pages of selected channel • Exclusive to 5 advertisers (Channel : Enterprise)* • Exclusive to 3 advertisers （Channels : Networks, Security, Development) • Duration: 1 week, 2 weeks, or 4 weeks (runs Tuesday to Monday) • Average CTR 0.06% (Oct 09 – Mar 10) • Inexpensive ads with high CTR * Management and Information Systems are sold together as “Enterprise Package”

  15. E-mail Newsletter Text Ads

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