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Dirty Dirt Bikes. Zheng shuai Alec Lienemann Jon Wright. About Us. How we got started We all loved dirt bikes as teenagers so we decided to build our own company, Dirty Dirt Bikes. We wanted to make a place where you can easily and quickly customize a dirt bike .
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Dirty Dirt Bikes Zhengshuai Alec Lienemann Jon Wright
About Us • How we got started • We all loved dirt bikes as teenagers so we decided to build our own company, Dirty Dirt Bikes. • We wanted to make a place where you can easily and quickly customize a dirt bike. • Zhengshuai, Chief Executive Officer (CEO) • Alec Lienemann, Chief Financial Officer (CFO) • Jon Wright Chief, Technology Officer (CTO)
What We Do • We sell dirt bikes and related accessories • Retail store offers: • Friendly, knowledgeable customer service • Products from all major brands • Honda, Kawasaki, KTM Racing, Suzuki, Yamaha • Get-to-know your dirt bike seminar for beginners • Online store offers: • In-depth customization of bikes • Same products as retail store • Speedy order processing
Our Customers • Demographics • Online Consumers • 16-30 year olds • More technologically savvy • Shop for themselves • Enjoy tweaking and customizing • Know what they want • Retail Consumers • 12-40 year olds • Value customer service • Shop for themselves, as well as family members • Expect advice
Marketing Plan • Online Strategy • Active Facebook Page • Google AdSense • Bing Ads • AdSense and Bing Ads provide targeted marketing and our Facebook page gives the company a public face • Retail Strategy • Aggressive radio campaign • One-time 10% discount for new customers • Interstate billboards
Reference [Generic dirt bike Photograph] Retrieved September 14, 2012 from: http://www.dirtbikefanatic.com/images/mx-dirt-bikes.jpg [Honda logo]. Retrieved September 14, 2012 from: http://www.motorstown.com/images/honda-logo-04.jpg [Kawasaki logo]. Retrieved September 14, 2012 from: http://superbikesfim.webs.com/photos/Logos/kawasaki_logo.jpg [KTM logo]. Retrieved September 14, 2012 from: http://desertsandatv.com/desertsandatv.com/merchantmanager/images/uploads/KTM%20Logo.jpg [Suzuki logo]. Retrieved September 14, 2012 from: http://images.motorcycle-usa.com/PhotoGallerys/suzuki-logo.jpg [Yamaha logo]. Retrieved September 14, 2012 from: http://www.famouslogos.org/wp-content/uploads/2010/07/yamaha-current-logo.jpg