Delightful Dirt Bikes

1. Delightful Dirt Bikes Rahul Dhami Emily Cornell Katey Van Hoosier

2. Delightful Dirt Bikes • Dirt Bikes was created on the basis of wanting to delivery more to the consumers of dirt bikes. • Was founded in 2009 in Denver, Colorado. • We wanted a simple company name, so we came up with Dirt Bikes.

3. Executive Officers • CEO- Rahul Dhami • CFO- Katey Van Hoosier • CTO- Emily Cornell

4. About Us • Dirt Bikes offers dirt bikes, accessories, along with repair services. • Along with the store, dirt bikes provides an online website where youcan order anything from parts to the actual bike. • Dirt Bike brands include Yamaha, Honda and Kawasaki.

5. Customer Demographics. • Female persons between the ages of 14 and 25. • They like pink, purple, orange, and blue dirt bikes with power. • The online customers often buy more parts for the dirt bikes they purchase in store.

6. Marketing Mix For Bikes • Price-the price range for the bikes is between $2,999.00 and $7,000.00. • Product-The dirt bikes. • Promotion-we have advertisements in magazines that target young women. Also, we have commercials young women empowerment. • Place-The physical store.

7. Marketing Mix for Other Services • Price-The price of our non-bike products range from $10-$2,000. • Product-The non-bike products are bike parts, accessories, and clothing. • Promotion-We have advertisements in magazines that target young women who want to fix their own bikes. Also, we have commercials young women empowerment. • Place-Online.

8. References Pride, W., & Ferrell, O. C. (2012). Marketing. (16th ed., pp. 4-10). Mason, Ohio: South-Western Cengage Learning. Laudon, K., & Laudon, J. (2012). Management information systems . Upper Saddle River, New Jersey: Prentice Hall.