Alaska Travel Industry Association: Promoting Tourism in Alaska

1. Air Cargo Presentation August 24, 2010 Ron Peck President & COO Alaska Travel Industry Association

2. Formation of ATIA Alaska Tourism Marketing Council (ATMC) Alaska Visitors Association (AVA) State of Alaska Division of Tourism (DOT) (International Marketing) Alaska Travel Industry Association (ATIA)

3. About ATIA • Official Tourism Marketing Arm for the State of Alaska • Promote and facilitate travel to and throughout the State of Alaska by executing a global marketing campaign promoting Alaska as a visitor destination • Trade Association • 1,100 Member Businesses • 59% with less than 5 employees • Provide a broad-based association of individuals and companies with an interest in the tourism industry • Advocate on behalf of the visitor members

4. Visitor Origin - AVSP Summer 2006

5. Total Summer Visitors

6. International Air Passenger Access • Condor • Japan Airlines • China Airlines • Connections over major gateways

7. Marketing Funding Core Budget: • State of Alaska $9.0 million • Tourism Industry $2.7 million $11.7 million Supplemental: • State of Alaska $7.0 million TOTAL: $18.7 million

8. Where the Money Goes $18.7 million

9. International • Primary Markets • German Speaking Europe • Japan • United Kingdom • Australia • Developing Markets • Korea, Taiwan, China, the Netherlands, Latin America

10. International Marketing Programs • Japanese & German Travel Planners • Trade Shows • Sales Missions • Foreign Language websites • Public Relations • Familiarization Tours • Cooperative Tour Op. Direct Marketing Effort Assistance

11. Opportunities • Travel Promotion Act • Increased Marketing Budget • Additional Visa Waivered Countries • Consistent stable direct service pays off for : • Destination • Carrier • Visitors

12. Thank You!