1 / 9

CORPORATE COMMUNICATION FUNCTION

CORPORATE COMMUNICATION FUNCTION. PR to CorpComm. PR, the predecessor to the corporate communication (CorpComm), grew out of necessity. When companies needed other communications activities “PR” took them on.

jackwhite
Download Presentation

CORPORATE COMMUNICATION FUNCTION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CORPORATE COMMUNICATION FUNCTION

  2. PR to CorpComm • PR, the predecessor to the corporate communication (CorpComm), grew out of necessity. • When companies needed other communications activities “PR” took them on.

  3. Marketing is the management process that identifies, anticipates and supplies customer requirements efficiently and profitably CorpComm deals with events and publicity relating to new or existing products and customers.

  4. PR Week’s “Corporate Survey 2002” revealed that over half of the heads of corporate communication departments oversee communications functions that include: media relations crisis management employee comm. reputation management community rel. product/brand comm.

  5. The best approach to build a CopComm function is to begin with the most global and strategic issues and then move into narrower aspects of the function

  6. Identity and Image • Image is the corporation as seen through the eyes of its publics. • An organization can have different images with different publics. - Market research needed

  7. Identity and Image • Identityconsists of a company’s defining attributes such as its people, products and services. • Unlike image, the organization’s identity shouldn’t vary from public to public.

  8. CORPORATE REPUTATION

  9. Community Relations: Corporate Social Responsibility Corporate Philanthropy-readings-

More Related