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Advocacy Briefing & Prep

Advocacy Briefing & Prep. Advocacy Briefing & Prep Overview. Nature of Persuasion (or Advocacy) Building the Advocacy Brief Organization Patterns Delivery Tips Evaluation Procedures. Nature of Persuasion (or Advocacy). Persuasion or advocacy is…

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Advocacy Briefing & Prep

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  1. Advocacy Briefing & Prep

  2. Advocacy Briefing & Prep Overview • Nature of Persuasion (or Advocacy) • Building the Advocacy Brief • Organization Patterns • Delivery Tips • Evaluation Procedures

  3. Nature of Persuasion (or Advocacy) • Persuasion or advocacy is… • Communication that influences and changes the beliefs, feelings or behavior of a listener • 3 reasons to persuade or advocate: • Convince • Inspire • Motivate

  4. Nature of Persuasion (or Advocacy) • Briefing to convince - to alter beliefs, judgments • Examples: • Prosecuting attorney tries to convince jurors a defendant is guilty • Legislator attempts to convince others that a tax increase is best way to solve the deficit problem

  5. Nature of Persuasion (or Advocacy) • Briefing to inspire – reinforces, intensifies feelings or beliefs of a listener • Examples: • Coach gives the football team a pep talk to generate enthusiasm and a winning spirit • A political leader makes a • Veterans Day speech to • rekindle patriotic feelings

  6. Nature of Persuasion (or Advocacy) • Briefing to motivate - inspires audience to act • Examples: • American Red Cross worker encourages participation in the upcoming blood drive • Candidate asking for votes

  7. Building the Advocacy Briefing • Select a Topic - Two sides or multiple solutions • Key to a Successful Topic: • Commitment to issue • Appropriate supporting material • Organization of supporting material

  8. Building the Advocacy Briefing • Analyze your audience • Conduct research • Library sources, internet • Testimonies, statistics, and examples • If evidence does not support your position or viewpoint, be willing to modify the topic

  9. Building the Advocacy Briefing 4. Write position statement • Write a sentence, your position statement, that • you can provide a solution • you can confidently side with • acts as focal point for arguments and supporting materials • reveals a clear point of view on a controversial topic Examples: • The military must play a bigger role in US drug interdiction efforts. or • The military must not play a bigger role in US drug interdiction efforts.

  10. Building the Advocacy Briefing 5. Argument strategy(cont) • Use logical arguments (see T&Q, pp42-53) • Use facts, evidence, and rationale reasoning • Use organizational patterns to help audience understand and believe Goal: to influence your audience to consider and ultimately accept your point of view

  11. Organization Patterns • Problem-Solution • Pro-Con Plus 1

  12. Organization Patterns: Problem-Solution • Show a problem exists, then discuss possible solutions, ending with proposed solution • Often used for proposition of policy: advocating a course of action or change in future policy • Usually contains the word “should” in the statement

  13. Organization Patterns: Problem-Solution • Position Statement: The government should use the military to combat the illegal drug problem in the US. • Problem: Illegal drug problem in the US is a pressing national issue today. • Possible Solutions: 1. Law enforcement 2. Social programs 3. Military intervention • Proposed Solution: Military intervention

  14. Organization Patterns:Pro-Con Plus 1 • State both sides of issue evenly • Follow with “extra” support for your view not previously discussed, or refute the cons • This final Pro or Con equals the “Plus 1”

  15. Organization Patterns:Pro-Con Plus 1 Position Statement: The military must play a bigger role in US drug interdiction efforts. Pros: Decreases crime & drug-related health problems Cons: Undermines constitutional liberties and detracts from military training Plus 1: Reduces indirect cost to the nation and slows the degradation of our social structure

  16. Delivery Tips • Avoid “I think” or “I believe” comments • Only use “ in my opinion” if you are an expert and set yourself up accordingly • Stress research sources to build credibility • Use eye contact and gestures to emphasize arguments • Use facial expressions and voice to express emotions • Stay behind the podium, except to emphasize a point • Show passion and energy & Practice, Practice, Practice!

  17. Briefing Grade Sheet • Informative vs Advocacy Briefings • Introduction, Conclusion • Support Material

  18. Position Paper Evaluation • Requirements • Turn-in prior to briefing • Format same as Background Paper • See T&Q (2004), pp 217-218

  19. Summary: Advocacy Briefing & Prep • Nature of Persuasion (or Advocacy) • Building the Advocacy Brief • Organization Patterns • Delivery Tips • Evaluation Procedures

  20. Tim Russert, moderator of “Meet the Press” said, referring to Arnold Schwarzenegger, on the “Today Show,” 24 Sep 03: “You have to be able to articulate your position.” And now look who’s governor of California!

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