1 / 4

Chapter 4: Action Step 4

Chapter 4: Action Step 4 Analyze Your Market: Who will want your product or service? Research Your Potential Market Industry trade groups Library Business publications Small Business Development Centers Company promotional materials Websites Interview industry experts

jaden
Download Presentation

Chapter 4: Action Step 4

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 4: Action Step 4 Analyze Your Market: Who will want your product or service?

  2. Research Your Potential Market • Industry trade groups • Library • Business publications • Small Business Development Centers • Company promotional materials • Websites • Interview industry experts • Interview customers and potential customers

  3. Define Your Market as Narrowly as Possible • By geography • By demographics: age, gender, or ethnicity • By purchasing patterns such as seasons, shopping times, or events that trigger purchase

  4. Test Before You Launch • Trial sales calls • Put samples in stores • Interview potential consumers • Interview consumers who used your test products • Keep tabs on competitors…always

More Related