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Dunkin Donuts on Wright and Green Street

Dunkin Donuts on Wright and Green Street. Strengths. Easily recognizable brand 60+ years around 7,000 locations in the U.S and growing Familiar to students new to the area. Outside the Store. Large advertisements of seasonal products Colors are easily recognizable to the brand. .

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Dunkin Donuts on Wright and Green Street

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  1. Dunkin Donuts on Wright and Green Street

  2. Strengths • Easily recognizable brand • 60+ years around 7,000 locations in the U.S and growing • Familiar to students new to the area

  3. Outside the Store • Large advertisements of seasonal products • Colors are easily recognizable to the brand.

  4. Inside the Store • Great Atmosphere • Friendly employees • Quick service • Separate area for ordering and pickup • Menu is clear and easy to read • Store is kept very neat and clean

  5. Weakness • Lack of Organization • Ordering is faster process than filling the order which results in a congestion of waiting customers • Many people cramped together waiting for an only audible signal that their food is ready

  6. Insufficient seating • The dining area has little seating which makes it enticing more for those students who want to get their products on the go, rather than a ‘sit down and study crowd’ • Seats are too close together

  7. Lacking in the variety department • Within close proximity of Starbucks and Espresso Royale, but Dunkin Donuts does not compete on the coffee side of their business since they lack options for the consumer.

  8. Opportunities • Ordering system • Give customers a number. Number pops up on a screen when entire order is ready. • Allow customers their preferences of personal space • Allow employees to prepare other orders • Reduce confusion of multiple orders served simultaneously • Coffee truck • Possibly northwest side of main quad • Capture students that do no venture through Green St. • More convenient to get coffee between classes

  9. Opportunities • More advertisement on breakfast items • Posters on window • Appeal to a larger non-donut eating audience • Daily specials • Display on board outside of Dunkin Donuts • Advertise the printable coupons • Attract more customers to come with deals

  10. Threats • Starbucks • Larger area space for seating • Accommodate students to study and hang out • Comfortable, laid back atmosphere • Coffee variety and specialty: fancy Italian-named drinks • Tables more spread out • Soothing green colors • Hipster-jazz music • Espresso Royale • Larger • Accommodate students for studying • Courtyard Cafe: better location to attract larger portion of student body

  11. Threats • Panera’s • More upscale sweets and breakfast items • Bagels are healthier than donuts • Comfortable, laid back environment • Seating is more spread out

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