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INTERPATH PTY L T D & CeCC Global Web Communication Strategic Plan

INTERPATH PTY L T D & CeCC Global Web Communication Strategic Plan. INTERPATH WEB STRUCTURE. Interpath currently has a total of 9 websites being managed by CeCC. Currently websites can be divided into 3 different categories CORPORATE WEBSITE - Interpath x 1 (Australia)

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INTERPATH PTY L T D & CeCC Global Web Communication Strategic Plan

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  1. INTERPATH PTY LTD & CeCC Global Web Communication Strategic Plan

  2. INTERPATH WEB STRUCTURE Interpath currently has a total of 9 websites being managed by CeCC • Currently websites can be divided into 3 different categories • CORPORATE WEBSITE - Interpath x 1 (Australia) • VETERINARY PRODUCT WEBSITES - Sashas™ x 6 (Australia, New Zealand, Sth Africa, Canada, USA, Netherlands) • HUMAN PRODUCT WEBSITES - Jointforce™ / XL x 2 (New Zealand, USA) • Web Management Requirements: • Encompass both our Domestic & Internationally registered websites • Be applicable for each of the different web categories (Corporate, Veterinary & Human) • Simple content management system • Premium customer support and training on management products

  3. WEBSITE STRATEGY • IDENTIFY THE NEED FOR CHANGE • Websites to reflect the global capacity of Interpath & our products • Revamp the general look & feel of websites • Features such as forms, images & news not functioning at required level • Embrace technology & use our website for marketing RENOVATE UPGRADE TRANSFER & HOST

  4. RENOVATE STAGE 1 CORPORATE WEBSITE - Interpath Minor improvements to: The background, style sheet, index, search options & general page layout VETERINARY PRODUCT WEBSITE – Sashas™ Major Overhaul (using existing graphics) to: All aspects of the website - background, style sheet, index, animation, search options, general page layout TM HUMAN PRODUCT WEBSITES – Jointforce™ / Joint XL Minor improvements to: The background, style sheet, index, search options & general page layout

  5. Interpath logo with tag Hover Index Login Area Web Background Colour Latest News Area Content Style Sheet & Colours Heading Styles Global Position Map

  6. Old Product Page

  7. Focus branding on Sashas™ Included Sashas tag Content background style & colour Updated Index & Product logos Home page links to other pages – ordering, news etc Clearer search area Clear link to Interpath

  8. Clearer focus on product branding Product specific index

  9. UPGRADE OUR NEXT STEP Upgrading features of websites • CORPORATE WEBSITE - Interpath • Search area on each web page • Corporate enquiry form • Client login access to specific information • Information summary for each web page • Online customer forum • E-Newsletter • VETERINARY PRODUCT WEBSITE – Sashas™ • Search area in conjunction with index • Animated header • Online Sashas Club forum • Customer enquiry form • Sashas club membership form • E-Newsletter

  10. TRANSFER & HOST THE FINAL STAGE • TRANSFER • Final check of websites & content - make necessary changes • HOST • CeCC to arrange the transfer of web hosting

  11. CONCLUSION For a successful web communication strategy remember: • IDENTIFY: • Be aware of what you need in a web management & content system • Continuously review your website structure & identify the need for change(even its not broken) • DESIGN A STRATEGIC PLAN • Divide the process into stages, this will also assist in helping you set goals & timelines • Prioritize the work – you can’t do everything at once • IMPLEMENT YOUR STRATEGIC PLAN • Work through the stages of your plan • Ensure you keep evaluating the strategies, goals & timelines within the plan as these WILL change as you progress • RE VISIT THE PROCESS • Remember to continuously re-visit this process every 6 – 12 months or as you see fit to ensure your web strategy is still the best possible for your company

  12. THANK YOU PLEASE ENSURE YOU VISIT OUR WEBSITES: www.interpath.net.au www.sashasblend.com www.jointforce.co.nz

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