Communication Plan Africa RISING WA

1. Communication Plan Africa RISING WA Afolabi Faith Africa RISING West Africa Project - Bamako, Mali, 3-4 February 2014

2. Communication as a strategic tool • Help achieve project goals • Manage partnerships • Disseminate knowledge • Generate support

3. To support information dissemination and awareness building, dialogue exchange and relationship building to influence policy decision making and adoption of knowledge. • Communication goal

4. Communicating for wider influence and impact • Translating the program’s outputs into research development and policy outcomes, getting knowledge into use • Knowledge sharing and learning • Publishing • Internal communication • Objectives

5. Africa RISING WA /ESA communication Internal External • Project management • Collaboration • Project documentation • Communication support • Knowledge management • Information dissemination • Knowledge sharing • Capacity development • Media/public relations • Advocacy (communication to influence)

6. Levels Internal1. Enhance information sharing among project partners & key stakeholders2. Document project progress and activities External1. Promote knowledge and encourage adoption among beneficiaries2. Influence decision making and increase policy, donor, and stakeholder support

7. What are your communication • requirements?

8. Perceived communication needs Internal Audiences: project staff and implementing partners • Communication tools, guidelines • Info/updates about project • Databases, repositories, knowledge bank • Communication materials and products

9. Perceived communication needs External Audiences: farmers/private sector, donors, media, policymakers, etc. • Knowledge on technologies on systems intensification • News/updates about project • Support for partnerships, advocacy, etc. • Media-based tools for dissemination, training

10. Work plan

11. Work plan

12. Work plan

13. Work plan

14. Project level output • 2014 Calendar of events • Updated publication files on Wiki and web sites • Learning event (with Program Communication team) • Strengthen relationship with Media for wider publicity • Published materials: brochures, fact sheets, flyers, posters, and working papers (as needed) • Updated info on WA project on web site

15. Project level output • Success stories on project outputs from Ghana and Mali • Project documents: edited technical reports • Community analysis reports and other publications for Ghana and Mali • Multimedia and extension materials, e.g., videos, posters, info graphics

16. Challenges • Use of existing social platforms (Wiki, Flickr, Yammer) • Translation of materials into French • Translation of materials into simple language for farmers

17. Thank you !

18. Project partners WA

19. Project partners ESA