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From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information

Ladonna Guillot and Jean Caswell Badeau Sims Memorial Library Technology Showcase January 11 , 2011. From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information. Pew Internet & American Life Project Data Points.

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From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information

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  1. Ladonna Guillot and Jean Caswell Badeau Sims Memorial Library Technology Showcase January 11, 2011 From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information

  2. Pew Internet & American Life ProjectData Points • Facebook surpasses Google as most used Internet site • 19% of US online adults use Twitter or other status update service • Social networking usage among those 50 or older doubled from August 2009 to August 2010 • 35% of US adults have cell phones with “apps” • 17% of cell owners look up health or medical information • 9% of cell owners have “apps” that help them track or manage their health

  3. Types of Social Media CDC Uses Image sharing Buttons and badges Widgets RSS feeds Podcasting Online video sharing eCards Electronic Games Mobile technology Micro-blogs Social networking sites

  4. Developing a Social Media Communication Strategy • Should be only one part of larger communication/outreach effort • Identify target audiences • Determine objectives • Decide on amount of resources (time, effort, and money) that can be invested

  5. CDC Social Media Toolkit http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf

  6. Image Sharing • CDC’s Image Sharing Page: http://www.cdc.gov/SocialMedia/Tools/ImageSharing.html • CDC on Flicker: http://www.flickr.com/photos/CDCsocialmedia

  7. Buttons & Badges • http://www.cdc.gov/socialmedia/tools/buttonsgallery.html • Includes HTML code • Add to websites or LibGuides

  8. Widgets • http://www.cdc.gov/widgets • http://www.healthfinder.gov/widgets/ • http://www.nih.gov/widgets.htm • Provides interactive information and fresh content

  9. E-cards • CDC.gov: http://www.cdc.gov/eCards/ • Healthfinder.gov: http://www.healthfinder.gov/ecards/cards.aspx

  10. Mobile Technology CDC’s mobile website delivers content designed to be viewed on a mobile device: m.cdc.gov

  11. CDC’s Top Lessons Learned from Using Social Media Make Strategic Choices and Understand the Level of Effort Go Where the People Are Adopt Low-Risk Tools First Make Sure Messages Are Science-based Create Portable Content Facilitate Viral Information Sharing Encourage Participation Leverage Networks Provide Multiple Formats Consider Mobile Phones Set Realistic Goals Learn from Metrics and Evaluate Your Efforts

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