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PACKARD BELL – PRESS CONFERENCE Madrid —April 14 th , 2011. Packard Bell Press Briefing. Agenda. LOCATION : Shoko Madrid C/ Toledo, 86. 28005. Madrid AGENDA: h. 12.30 – 12:45: Registration and Wellcome h. 12.45 – 13.45: Packard Bell Press Conference
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PACKARD BELL – PRESS CONFERENCE Madrid—April 14th, 2011
Packard Bell Press Briefing Agenda LOCATION: Shoko Madrid C/ Toledo, 86. 28005.Madrid AGENDA: h. 12.30 – 12:45: Registration and Wellcome h. 12.45 – 13.45: Packard Bell Press Conference h. 13.45 – 14.30: Cocktail and Product Showcase
Packard Bell Press Briefing Attendees Packard Bell: Luca Rossi – Division Director – Packard Bell EMEA César García – General Manager Packard Bell Ibérica Enrique Muñoz – Marketing Manager Packard Bell Ibérica Rubén Fernández – Notebooks and netbooks Product Manager Packard Bell Ibérica Also attending: Francisco Soto, 121 Press Juan del Castillo, 121 Press Rocío Rosón, 121 Press Hilda Varga, 121 Press Jorge More, 121 Press
Packard Bell Press Briefing Attendance - press 53 journalists attended the event, including general newspapers, IT press, lifestyle magazines, Channel media and a TV channel Attendees representing the media titles:
Packard Bell Press Briefing Attendance - press
Packard Bell Press Briefing Invitation & Press kit All journalists who attended the press conference received an e-mail with the right adress to download all the press material
Press releases: PB Liberty Tab EasyNote X Series Umbrella Packard Bell Dot s Packard Bell iMedia Packard Bell EasyNote TS Packard Bell iExtreme Packard Bell EasyNote LS Packard Bell Maestro 230 LED HD Packard Bell EasyNote TSX Packard Bell Maestro White 240 LED HD EasyNote NX Packard Bell OneTwo s EasyNote TX Luca Rossi Division Director PB EMEA Packard Bell figures Packard Bell Press Briefing Invitation & Press kit
Packard Bell Press Briefing Productsdisplayed EasyNote S Series Notebook EasyNote X Series
NetBook Packard Bell Press Briefing Products displayed Dot S
Packard Bell Press Briefing Productsdisplayed oneTwo S Maestro White 240 LED HD Maestro LED 230 HD PB Liberty TAB
Packard Bell Press Briefing Products displayed iExtreme iMedia
Packard Bell Press Briefing JournalistRequests Products asked for review by: Tablet Marta Juste – Expansión Elena Henríquez – Engadget Carlos Zahumensky - Xataka Susana Herrero – PcActual Carlos Díaz – Computer Hoy David Readman – TuExperto Javier Pérez Cortijo – MuyComputer Noelia Hernández – Personal Computer Dot s Marta Juste – Expansión Maestro 230 LED HD Elena Henríquez – Engadget Carlos Zahumensky – Xataka
PB GO USB 3.0 David Readman – TuExperto OneTwo S Susana Herrero – PcActual Noelia Hernández – Personal Computer iExtreme Marta Juste – Expansión EasyNote X Series Susana Herrero – PcActual *Interwiews Managed during the Press Conference Enrique Mencía – Interoconomía TV Interview with Packard Bell Managers Packard Bell Press Briefing Journalist Requests
When will the Packard Bell Tablet be available? And will it be available with 3G technology? The tablet that you are showing today, is it a final product? Have you got a pricing plan for the tablet? And do you have it for the other products? Will you have samples of these products for press, mainly, will you have samples of the tablet? The philosophy to market PB Liberty TAB, will it be different from the used for Acer Tablet? What accessories will be included in the tablet? There will be an inner layer between the Android interface and the Packard Bell’s one in the tablet? Packard Bell Press Briefing Journalists Feedback/questions:
8. The whole products that are you presenting today, are they focused on consumer use, is there any for professional use? In case of having accessories, will they be available separately or there will be available a kit with the tablet? What will be the distribution channel for the tablet? The tablet’s hardware that you are presenting, is it the final software or will it have more configurations? What will be the processor included in the tablet? The tablet’s internal sensor is it a standard sensor or is it a gyroscopic sensor? Have you got a global percentage of Packard Bell’s products which are purchased by women? And a percentage for Spain? Packard Bell Press Briefing Journalists Feedback/questions:
Packard Bell Press Briefing Some coverage
Packard Bell Press Briefing Some coverage