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Fad Diagnoses

Learn how to create a fashionable label for a new fad disease, complete with symptoms, treatment options, and a claim of millions suffering from it. Explore real and spurious examples like chronic fatigue syndrome, attention deficit syndromes, and sick building syndrome.

jameskwilliams
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Fad Diagnoses

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  1. Fad Diagnoses Or fashionable labels www.bradfordvts.co.uk

  2. Recipe for a New Fad Disease • Pick any symptoms -- the more common the better. • Pick any disease -- real or invented. (Real diseases have more potential for confusion because their existence can't be denied.) • Assign lots of symptoms to the disease. • Say that millions of undiagnosed people suffer from it. • Pick a few treatments -- Including supplements will enable health food stores and others to get in on the action.

  3. Real Chronic fatigue syndrome Attention Deficit syndromes Food allergies Hypoglycaemia Spurious Sick Building syndrome Multiple chemical sensitivity Gulf war syndrome Sick building syndrome Real or Spurious ?

  4. Why promote one? • Boredom • Low professional esteem • Paranormal tendencies • Paranoid mental state • Reality shock • Beliefs encroachment

  5. Why promote one? • The profit motive • The prophet motive • Psychopathic tendencies • The conversion phenomenon

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