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by Dr. Michel Fattouche President & CEO November 1999

CELL-LOC INC. by Dr. Michel Fattouche President & CEO November 1999. OUTLINE. WHO IS CELL-LOC? WHAT IS THE OPPORTUNITY? WHY CELL-LOC?. WHO IS CELL-LOC?. Incorporated Wi-LAN in 1992. Incorporated Cell-Loc in May 1995. FCC Mandate in 1996 (Docket 94-102). IPO in April 1997- raised $1M.

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by Dr. Michel Fattouche President & CEO November 1999

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  1. CELL-LOC INC. byDr. Michel FattouchePresident & CEONovember 1999

  2. OUTLINE • WHO IS CELL-LOC? • WHAT IS THE OPPORTUNITY? • WHY CELL-LOC?

  3. WHO IS CELL-LOC? • Incorporated Wi-LAN in 1992. • Incorporated Cell-Loc in May 1995. • FCC Mandate in 1996 (Docket 94-102). • IPO in April 1997- raised $1M. • SPO May 1998 - raised $3M. • Received up to $1M from Mobility Canada. • First sale November 1998; Second sale February 1999. • Demonstrated 15m accuracy in July 1999. • Acquired IDI September 1999. • Raised a total of $54M. • Signed Letter of Agreement in Brazil (US$24).

  4. Vision “To offer wireless location services worldwide without modifications to the cellular telephones, to the cellular network or to the cellular standards”. Cell-Loc plans to achieve its vision through the Cellocate Service Bureau™.

  5. Cellocate Service Bureau™ Towers Cell-Loc Service Bureau Finance Partners End-User

  6. Corporate Management

  7. Board of Directors Michael Lisogurski Exec. VP, BCI Barb Richardson VP, AT&T Philip Ladouceur CEO Futurelink Don Romaniuk President Telus Advertising Charles Hotzel Barrister & Solicitor Thomas Saunders CEO Columbia Healthcare Inc. Dr. Michel Fattouche President Frank King President Metropolitan Investments Dr. Hatim Zaghloul CEO Wi-LAN Inc.

  8. Driven by two forces: • Legislation • Market Demand WHAT IS THE OPPORTUNITY?

  9. U.S. The FCC has mandated that by October 2000 all Cellular Carriers must report their E911 plan. E911 Legislation

  10. Asset Management • Location-Based Personal Services • Location Sensitive Billing • Fleet Management U.S. Market Demand

  11. 1. The E911 Market 100M Sub. X $0.70/Month = US$ 0.7 B/Year (State passed legislation: $ 0.10 to $1.50/ mo. cost recovery)

  12. 2A. Asset Management Services • Tracking/Recovery of • Automobiles ($11.50/mo.) • Pets • Notebooks • Household valuables • Basically, anything that could be stolen. 100M Sub. X $ 11.50/Month = US$ 1.15 B/Year (Automobile Recovery: Strategis, Wireless 1997)

  13. 2B. Asset Management Hardware Tracking a hidden low cost miniaturized transmitter. 100M Trans. X $10/Year = US$ 1 B/Year

  14. 3. Location-Based Personal Services • Self-Location ($11.90/mo.) • In-Vehicle Navigation • Location-Based 411 ($13.20/mo.) • Electronic Yellow Pages • Child Location ($15/mo.) • Roadside Assistance ($8.50/mo.) 100M Sub. X $ 48.60/Month = US$ 4.86 B/Year (Strategis, Wireless 1997)

  15. 4. Location Sensitive Billing 28.4M subscribers using LSB = U.S.$2.3B/Year by 2004 (Strategis, Wireless 1999)

  16. 5. The Fleet Management Market $17 Billion by 2005 (Apogee Research Group, 1997)

  17. Total Wireless Location Revenues U.S. Markets • E911 Market* = $ 0.7 B • Asset Management = $ 2.15 B • Location-Based Personal Services = $ 4.86 B • Location Sensitive Billing = $ 28.4 B • Fleet Management* = $ 17.0 B US$ 53.11 B/Year

  18. WHY CELL-LOC? • Research • Patents • Development • Infrastructure • Services

  19. Research • University of Calgary : Electrical & Computer Engg. • 1989 Paul Goud, M.Sc. (Quicktrack) • 1990 Gerald Morrison Ph.D. (Super-resolution for Propagation) • 1991 Lisa Dumont, M.Sc. (Super-resolution on GPS) • 1992 Richard Klukas, M.Sc. (Super-resolution on AMPS) • 1993 Andrew Borsodi, M.Sc. (Super-resolution on IS-54) • 1994 Richard Klukas, Ph.D. (Cellocate) • 1996 Geoffrey Messier, M.Sc. (Super-resolution on CDMA) • 1996 Hany Shenouda, M.Sc. (RF Hardware) • 1996 William Wong, M.Sc. (Software) • 1996 Jaafar Sheffeidine, M.Sc. (DSP) • 1998 Cyril Botteron, M.Sc. (CDMA)

  20. Patents • 2 U.S. Patents issued. • 9 U.S. Patents pending. • 8 International Applications pending. • Several Patents in Preparation.

  21. Development Network-Based Time Difference Of Arrival Wireless Location Technology Available Today!

  22. The Fleet Management System Fleet Dispatch Terminal Local Internet Browser Local Internet Browser Java Applet Java Applet CLB CLB CellocateTM Host Password Protected Access Database Processor Web Server Router CLB CLB Internet

  23. Cellocate Attributes • No Changes to Telephones. • No Changes to Infrastructure. • No Changes to Standards. • 3 Years on Telus Network. • Robust Against Multipath. • Voice Tracking. • Easy to Deploy. • Stand Alone. • Passive. • Scalable.

  24. Competition: Handset-based (GPS) • Good Accuracy in Rural environments. • Poor Performance in Urban Centres. • Requires Changes to the telephone ($20B).

  25. Infrastructure • Initial Deployment in Alberta: • July 2000 : Paying Customers. • Full Deployment in North America: • January 2001 : 10 Major Centres. • October 2001 : Most Major Centres.

  26. Initial Services • E911 • Fleet Tracking • Asset Tracking • Traffic Monitoring

  27. TM Cellocate Hardware Patents Research Patents Development Barriers to Market $1B Infrastructure Application Layer

  28. WHY CELL-LOC? • Huge untapped Market Opportunity. • High Barrier to Market. • Favorable Regulatory Environment. • Favorable Competitive Environment. • Strong Management Team. • 3 Years of Proven Experience. • First to Market with Superior Technology.

  29. CELL-LOC INC.AND THECELLOCATETM SYSTEM “THERE WHERE YOU NEED US”

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