Improving your Billing and Business using Parallels Business Automation

1. Improving your Billing and Business using Parallels Business Automation Jan-Hendrik Benter Program Manager Business Automation, Parallels

2. Agenda • Business Automation Challenges • Parallels Business Automation Abilities • PBA Standard (formerly HSPcomplete) • Roadmap • Questions & Answers Parallels Business Automation

3. Parallels Business Automation Overview Parallels Business Automation

4. What is Parallels Business Automation? Consumer & Business (On Premise) Service Provider(Hosted & SaaS) Usage Model Parallels Open Platform Ecosystem APS Standard APS Catalog &Marketplace Virtual Templates & Appliances AutomationDev Platform Automation Plesk Expand Plesk Billing License Automation Business Automation Plesk Control Panel Plesk Sitebuilder Virtual Automation Operations Automation Solutions Virtualization Desktop Workstation Server Containers System Support Baremetal/ Hosted X86/x64 Windows Hyper-V Linux Mac OS Xen VMware IA64 Parallels Business Automation

5. Business Automation Challenges • Launching New Products • How long does it take you to create new products? • How long does it take to publish new products in your store? • Order Processing • Can your customers place orders online? • How fast can you process new customer orders? • How well do you up-sell your existing customers? • Order and Provisioning Workflows • How good are your internal controls and processes? • Are the right people involved at the right time? Parallels Business Automation

6. Business Automation Challenges • Billing and Chargeback • How do you collect and allocate resource usage? • How much time does it take you to run your monthly billing? • Are you billing all your customers for all the services they use? • Renewals and Terminations • How do you notify your customers about service renewals? • Will the customer’s service be terminated if not renewed? • What happens when a customer does not pay on time? • Account Management • How do your customers change subscribed services? • How do your customers change their contact or payment details? • How do your customers review order history and balances? Parallels Business Automation

7. Business Automation Challenges • Reseller Management • How long does it take to create reseller accounts? • What services do you offer to help your resellers do business? • How do you charge resellers for these services? • Product Pricing Management • Can you respond to market changes in 1 day? • How easy is it to offer discounts and run promotions? • How do you roll out new pricing for your products? • Integration with External Systems • Do you manage all provisioning systems from a single place? • Do you provide an integrated control panel? • Do you automatically process customer payments? Parallels Business Automation

8. The Solution Parallels Business Automation is a business support system which automates and integrates all aspects of service delivery from product creation, publishing products in your store, marketing campaigns and promotions, online order placement, payment processing, recurring billing. PBA Components • Storefront • Order Processing • Workflow • Service Plan Management • Discounts, Promotions • E-Commerce • Reseller Support • Trouble Ticketing • Fraud Screening • API and SDK Parallels Business Automation

9. Parallels Business Automation Abilities • Product Management • One-Time and Recurring Charges • Charge for any external item (e.g. Blackberry devices) • Services/Prices defined at the Resource-Level • Product to Product Upgrades • Online Store • Customizable Storefront • Completely Rebrandable • Built using PBA API • Workflows • Customizable Order Flow • Automated and Manual Steps • System Event Handlers & Notifications Parallels Business Automation

10. Parallels Business Automation Abilities • Billing and Chargeback • Recurring Charges • One-Time (Setup, Renewal, Transfer) • Customizable Billing Periods • Resource Usage Collection • Promotions and Discounts • Promo Codes, By Plan, Resource, Customer • Fixed Promotion Prices and Percentage Discounts • Promotion Periods • Financial Management • Apply Payments to Invoices and See Balances • Refunds and voiding of Online Payments • Flexible Tax Support Parallels Business Automation

11. Multiple Levels of Control Panels • Service Provider • Create Products • Run campaigns and promotions • Analyze business performance with reports • Resellers • Multiple levels of resellers • Customized branding • Resell Providers products or create their own • End Customers • Upgrade/Buy additional products • View invoices and submit payments • Open Support Requests Parallels Business Automation 11

12. Parallels Business Automation Abilities • Integration with external systems • Domain Registrars • Payment Gateways • Parallels Operations Automation • Parallels Plesk Control Panel • Parallels Virtuozzo Containers • Reporting • Sales Reports • Deferred Revenue Reports • Tax Reports • Accounts Receivable Reports • Cash Management Reports Parallels Business Automation

13. Domain Registration Gate Payment Gate Parallels Business Automation Architecture Parallels Business Automation Core Service Gates (~10) Plug-Ins (~30) Parallels Operation Automation Gate Order Processing Workflow Engine Taxation & Payments OpenSRS OpenSRS API GoDaddy API GoDaddy E-Commerce Notifications Authorize.Net Authorize.Net API Reporting PaymentTech API PaymentTech Promos & Discounts Manually Provisioned Items Gate Service Plan Manager Parallels Business Automation 13

14. PBA Standard (formerly HSPcomplete) Parallels Business Automation

15. Parallels Business Automation Standard • 2000 - Vision of Complete Solution for Hosting Service Providers • 2001 - First Version Released called HSPcomplete • January 2008 - Renamed to Parallels Business Automation (PBA) Standard • February 2008 - Latest Version Parallels Business Automation Standard 3.3 Service Pack 3 Parallels Business Automation

16. Parallels Business Automation Standard • HSPcomplete and PEM.Billing Teams (40+ engineers) joined to work on single Parallels Business Automation Solution. • Next major version 4.4 on same platform as Enterprise Edition. • Platform based on existing Enterprise platform: • 5 years in production • More than 50 successful deployments • Easy upgrade from 4.4 Standard to Enterprise Edition PBA Standard 3.3 PBA Standard 3.3 PBA Standard 3.3 PBA Standard 4.4 PBA Enterprise 4.4 PBA Enterprise 4.4 PBA Enterprise 4.3 Parallels Business Automation

17. Major Advantages of New Platform • Enterprise Application developed in C/C++ • Runs on Linux and Windows • Supports MySQL, MSSQL and Oracle • Modular Application Structure • Per Module Redundancy • Separate Business and Presentation Layer • Single GUI with other Parallels Automation Products • Separate Billing and Provisioning Parallels Business Automation

18. PBA Standard vs. Enterprise Parallels Business Automation

19. Roadmap Parallels Business Automation

20. Parallels Business Automation 4.3 May 2008 – Enterprise Edition Only Parallels Business Automation

21. Parallels Business Automation 4.3 Parallels Business Automation

22. Parallels Business Automation 4.3 Parallels Business Automation

23. Parallels Business Automation 4.4 • Parallels Roadmaps not available online • Parallels Partners may contact their sales representative regarding roadmap availability Parallels Business Automation

24. Parallels Business Automation 4.5 • Parallels Roadmaps not available online • Parallels Partners may contact their sales representative regarding roadmap availability Parallels Business Automation

25. Questions & Answers Parallels Business Automation

26. Questions & Answers Now a Few Minutes For Your Questions … Meet Our Business Automation Team at The Summit: Jan-Hendrik Benter, Program Manager – jb@parallels.com Mikhael Chtchelkonogov, Project Manager – mik@parallels.com Alex Blinov, Program Manager PBA Standard – blinov@parallels.com Try Our Live Demo Set in The Lab Room or Request a Demo Online at www.parallels.com/automation/ Thank You Parallels Business Automation