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Mobile Imaging 2.0

Mobile Imaging 2.0. Tony Henning – Senior Analyst, Mobile Imaging The 6Sight Report thenning@6sight.com. Camera Sales: 2004 – 2013. Millions of units. Still Room for Growth. Camera-phone advantages vs. standalone cameras: 2000 – 2009. Ubiquity It’s the camera you always have with you

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Mobile Imaging 2.0

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  1. Mobile Imaging 2.0 • Tony Henning – Senior Analyst, Mobile Imaging • The 6Sight Report • thenning@6sight.com

  2. Camera Sales: 2004 – 2013 Millions of units

  3. Still Room for Growth

  4. Camera-phone advantages vs. standalone cameras: 2000 – 2009 • Ubiquity • It’s the camera you always have with you • Connectivity • Always connected: • to family, friends, colleagues • to the internet • to the world

  5. Initial Inhibitors to Mainstream Usage • Image quality = Unsatisfactory • Hardware design / ergonomics = Awkward • Software design / interface = Impenetrable • Transfer options = Too few, too complicated • Interoperability = Virtually none • Data plans = Expensive, complex • Networks = Too slow, spotty coverage • Mobile imaging ecosystem = Nonexistent – immature

  6. Resolution Trends: 2005 – 2013

  7. Resolution Trends: 2009 – 2013

  8. Resolution: U.S. Handsets

  9. Resolution: U.S. vs Global

  10. MMS Growth: U.S. & Global

  11. Steadily increasing resolution VGA > 1.3MP > 2MP > 3MP > 5MP > 8MP > 12MP > 20MP >> ?? Improving sensors Size (1.75 µm > 1.4 µm > 1.1 µm > 0.9 µm), sensitivity (FSI > BSI > Quantum Film) Auto-focus Table stakes for premium phones, becoming mainstream (even the iPhone); new technologies beginning to appear Improving video capabilities Capture & playback — VGA @ 30 fps > 720p > 1080p (2011~2012) DSC features anti-shake, face detection & recognition, blink detection, red-eye removal, smile shutter, panorama stitching, scene modes, sophisticated metering/focusing schemes, mechanical shutters, Xenon flash Camera-Phone Trends 2010

  12. Impressive displays Larger, tighter, deeper palettes, AMOLED/TV technology, accelerometers, multi-touch interfaces (pico projectors already on the market) Geo-tagging GPS increasingly common (in 21% of all handsets in 2009) Multiple connectivity options Bluetooth, Wi-Fi, USB, removable media (70%), automatic network uploads Optical zoom Likely to remain rare for a while longer Camera-Phone Trends 2010

  13. iPhone Sales by Quarter Q3’07270,000(original iPhone released)Q4’071,119,000Q1’082,315,000Q2’081,703,000Q3’08 717,000Q4’086,892,000(iPhone 3G released)Q1’094,363,000Q2’093,793,000Q3’095,200,000Q4’097,400,000(iPhone 3GS released)Q1’108,750,000 Total42,522,000

  14. 150,000 + iPhone apps More than 10 million per day 4 Billion + downloaded so far 7 Billion apps in 2009 50 Billion a year by 2012 all app stores (38 & counting) - GetJar $4.1 Billion business in 2009 $17.5 Billion in 2012 all app stores - GetJar

  15. Camera-phone advantages vs. standalone cameras:2010 – ?? • Smart phones vs. dumb cameras • Simplified, touch-based, purpose-driven/contextual interfaces • Real operating systems • Open vs. closed • App stores • Malleable, extendable, customizable • Generate revenue, trigger actions • Accessorize, personalize to suit your own needs

  16. Tony Henning – Senior Analyst, Mobile Imaging thenning@6sight.com 6Sight Report – www.6sightreport.com 6Sight Future of Imaging Conference – www.6sight.com What do you think?

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