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Transformed Social Interaction in Immersive Virtual Reality

Transformed Social Interaction in Immersive Virtual Reality. Jeremy Bailenson Department of Communication Stanford University Virtual Human Interaction Lab http://vhil.stanford.edu. Overview. Definitions of digital human representation and virtual reality

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Transformed Social Interaction in Immersive Virtual Reality

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  1. Transformed Social Interactionin Immersive Virtual Reality Jeremy BailensonDepartment of CommunicationStanford UniversityVirtual Human Interaction Labhttp://vhil.stanford.edu

  2. Overview • Definitions of digital human representation and virtual reality • Theory of Transformed Social Interaction • Empirical examples • Ethics/Implications

  3. Digital Immersive Virtual Environment Technology

  4. Digital Immersive Virtual Environment Technology

  5. Digital Human Representation (Avatar) Creation

  6. Digital Human Representation (Avatar) Creation

  7. Facial Expression Tracking

  8. Facial Expression Tracking

  9. Remote Digital Communication Network CVE

  10. Collaborative Virtual Environments

  11. Transformed Social Interaction (TSI) Actual Behavior Strategic Filter Transformed Behavior

  12. Why TSI? • Study conversational dynamics • Pushes theoretical boundaries on what it means to represent a human (i.e., avatar) • Conversational ‘superpowers’ • Make more effective CVEs

  13. 3 Dimensions of TSI • Transforming Self Representation • Transforming Social-Sensory Abilities • Transforming Social Context

  14. TSI : Transforming Self Representation

  15. TSI: Augmented Gaze • Gaze is powerful: • Learning (Sherwood, 1987) • Persuasion (Morton, 1980) • Physiological Arousal (Wellens, 1987) • Shaping the structure of a conversation (Kendon, 1987; Argyle, 1988)

  16. TSI: Augmented Gaze

  17. TSI: Digital Chameleon

  18. TSI: Digital Chameleon • Persuasive passage read by Agent • 60 subjects • Mimic (4s lag) • Recording of other subject

  19. Presenter Effectiveness • Presenter Effectiveness: 14 questions about persuasion, social presence, likability (alpha =.9) Eta Sq = .21

  20. Head Movement Results 28 dg side = no agent in FOV Mean Max Mvmt: Record = 38.46 dg Mimic = 24.32 dg Eta Sq = .10

  21. TSI: Digital Chameleon • 40 Dyads digitally shake hands • One person unwittingly mimics the other • Negotiation Task

  22. TSI: Facial Identity Capture

  23. TSI: Identity Capture • Similarity among people results in: • Attraction (Shanteau & Nagy, 1979) • More Persuasion (Chaiken, 1979) • More purchases (Brock, 1965) • More altruistic helping behavior (Dovidio, 1984) • Trust (DeBruine, 2002)

  24. Identity Capture: Unfamiliar Target

  25. Facial Identity Capture:High Info, Familiar Target • National random sample (N = 200) • 1 Week before presidential election • Viewed candidate photos while evaluating Bush and Kerry • 3 groups of subjects • No morph • Bush Self, Other Kerry • Kerry Self, Other Bush

  26. TSI: Facial Identity Capture

  27. TSI: Facial Identity Capture

  28. Identity Capture…Familiarity Effects

  29. In the physical world?!!

  30. TSI in VR: Transforming Social-Sensory Abilities

  31. TSI: Behavioral Flags

  32. TSI: Multilateral Perspectives

  33. TSI: Homuncular Flexibility

  34. TSI: Invisible Consultants

  35. TSI : Transforming Social Context Space Time

  36. Ethics

  37. The Proteus Effect

  38. The Proteus Effect

  39. TSI: Detection: Nonverbal Turing Test

  40. TSI: Infinite Regression?

  41. Not Just VR… • Cell phone digital reconstruction • Online gaming • Eye in the sky • Is your digital Identity online?

  42. Conclusions • The digital world is a wonderful and scary place • TSI both effective and hard to detect • TSI may have drastic implications on Computer Mediated-Communication

  43. Thank you!Virtual Human Interaction Labhttp://vhil.stanford.edu Stanford Faculty Shanto Iyengar Cliff Nass Roy Pea Byron Reeves Dan Schwartz Berkeley Faculty Ruzena Bajcsy Jaron Lanier Collaborators Stanford Graduate Students/ Post Docs Nick Yee Dan Merget Manos Pontikakis Kayur Patel Robby Ratan Hunter Gehlbach Stanford Undergraduates Megan MillerAndrew OrinNicole LundbladJulia HuClaire CarlsonAaron SullivanBoyko KakaradovHassan Adubu Josh AinslieAdrian De La MoraJon ShihJaireh TecarroSam WarburgKathryn Rickertsen Jerry Yu UCSB Faculty/ Post Docs Andy Beall Jim Blascovich Jack Loomis Matthew Turk Rosanna Guadagno

  44. Applications • Learning • Communication Technology • Advertising • Politics

  45. Face to Face TSI?

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