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JOURNALISM 101

JOURNALISM 101. What is Journalism? . Webster’s: The collection and editing of news for presentation through the media President Shipiro (Northwestern): “…calling fundamental to a functional democracy.”. Journalists: . Gather Evaluate Present KNOW YOUR AUDIENCE!. What is news? .

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JOURNALISM 101

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  1. JOURNALISM 101

  2. What is Journalism? • Webster’s: • The collection and editing of news for presentation through the media • President Shipiro (Northwestern): • “…calling fundamental to a functional democracy.”

  3. Journalists: • Gather • Evaluate • Present • KNOW YOUR AUDIENCE!

  4. What is news? • Timely report of facts and opinions that hold interest or importance for some portion of the audience

  5. Elements of News • Timeliness • Proximity • Prominence • Consequence/Impact • Human Interest  oddity • CREDIBILITY • Hard to gain, easy to lose

  6. Key Personal Traits for Success • People who understand the needs of their audience and delivers on their needs • People who work ethically and responsibly • People who simplify complex stories and use multimedia • People who follow directions (deadlines, word count, etc) • Skeptical (not cynical)

  7. Key Personal Traits for Success • Curious • Imaginative • Energetic/Passionate • Think Clearly • Gift with words • Adaptable • People skills

  8. Enduring Values of Journalism • Accuracy • Attribution • Balance & Fairness • Clarity • Conciseness • Objectivity • Completion • Organization

  9. Enduring Values of Journalism • Grammar/spelling/style/transitions • Third person • Solid sourcing with a diversity of experts, views, and voices

  10. Story Structure: Inverted Pyramid

  11. Story Structure: Others

  12. What do Audiences want from media?

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