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VOD VS OTT Clash in a Battle for Viewership

Streaming services have become increasingly popular, especially during the<br>pandemic, as many people are forced to spend more time at home. Among these<br>services are VOD and OTT, two concepts that are often used interchangeably, yet<br>they are quite different.

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VOD VS OTT Clash in a Battle for Viewership

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  1. VOD VS OTT Clash in a Battle for Viewership In the ever-evolving landscape of entertainment, a fierce clash is underway between VOD and OTT platforms, both vying for the coveted viewership throne. This battle for supremacy is reshaping how we consume content and challenging traditional television models. VOD services like Sky, Amazon Prime, and Roku offer an extensive library of on-demand content, either over the internet or through cables. What is Video On Demand? Video On Demand refers to a system that allows users to access and watch video content at their convenience. It enables viewers to select and stream movies, TV shows, or other videos directly to their devices, such as smartphones, tablets, or smart TVs, over the internet. VOD eliminates the need for traditional broadcast schedules, providing users with the freedom to watch content anytime, anywhere What is OTT Streaming? OTT streaming refers to the delivery of video content over the internet directly to viewers, bypassing traditional broadcast or cable television platforms. It allows users to access and stream a wide range of on-demand movies, TV shows, and other media content anytime,

  2. anywhere, using various internet-connected devices such as smartphones, tablets, smart TVs, and streaming devices. OTT streaming services, such as Netflix, Amazon Prime Video, and Disney+, offer subscription-based models that provide users with a vast library of content to choose from, often without the need for a cable or satellite TV subscription. VOD vs OTT: What’s the Difference? Criteria VOD (Video on Demand) OTT (Over-the-Top) Offers on-demand access to a Provides a wide range of media content Content Delivery specific library of content streamed over the internet iTunes, Google Play Movies & TV, Vudu, and cable/satellite TV on-demand services like Comcast Xfinity On Demand. Netflix, Amazon Prime Video, Hulu, Disney+, and HBO Max. Service Examples Subscription-based with or without ad- Business Model Subscription-based or pay-per-view support. Typically accessed through smart Available on various devices like smart TVs, computers, smartphones, and TVs, streaming devices, gaming consoles, Platform streaming devices smartphones, and tablets

  3. Generally includes a fixed library Offers a mix of live and on-demand Content of content, with new releases added content, with new episodes or events often Availability periodically streamed in real-time Content Users have control over when and Content recommendations and Customization what content they watch personalised experiences are common May be ad-free or include limited May include advertisements, especially on Advertisements advertisements ad-supported platforms Subscription fees, sometimes with Subscription fees or pay-per-view Cost Structure additional costs for premium content or charges ad-free experiences Conclusion In the battle for viewership, Video on Demand and Over-the-Top platforms have emerged as fierce competitors. VOD services offer a vast library of content, allowing viewers to choose what they want to watch and when. On the other hand, OTT platforms provide a broader range of services, including live TV, original programming, and on-demand content. As the demand for convenience and personalised entertainment grows, both VOD and OTT have their unique strengths and advantages. While VOD focuses on flexibility and content variety, OTT platforms offer a more comprehensive entertainment experience. Ultimately, the clash between VOD and OTT continues to intensify as they vie for the attention and loyalty of viewers in an ever-evolving media landscape.

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