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Membership Retention

Membership Retention. Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM. Welcome and Agenda. Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM. Retention of New Members Engaging Veteran Members Special Cases Resources from IHQ

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Membership Retention

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  1. Membership Retention Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM

  2. Welcome and Agenda Communicating the Value of AFP Friday, October 1, 2010 9:30 – 10:45 AM

  3. Retention of New Members • Engaging Veteran Members • Special Cases • Resources from IHQ • Sharing Effective Practices

  4. Focus on keeping the members you already have • Member retention is down from 77% to annual average of 71% • Low retention affects your budget, programming, diversity, volunteer leadership, advocacy efforts and more. • Keeping your current members has a greater ROI than seeking new members.

  5. Retention begins the moment you get a new member! • Make them feel welcome • Buddy system • Welcome message • New member orientation

  6. Retention of new members • Help them use their benefits • Engage them immediately

  7. Engaging More Veteran Members • Make them feel valuable • Ask them to share knowledge • Let them “spout off”

  8. Engaging More Veteran Members • Remind them to use their benefits • Ask them to do something specific • Target a discrete project • Escalate their involvement with AFP International

  9. Special Cases • Economic challenges • Retention scholarship • Installment program

  10. Special Cases • Introductory membership category • Communicating the dues “step-up”

  11. My AFP Profile • http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navItemNumber=531 • AFP Online Membership Toolkit: • http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNumber=1693#memchair • AFP Information Central: • https://reports.afpnet.org/index.html • AFP Printed Marketing Materials and Logos for Chapter Use • http://www.afpprintq.com/

  12. Ann Hale, CFRESenior Development Officer Big Brothers Big Sisters of Alaska Ann.hale@bbbs.org Alice Ferris, ACFRE Goalbusters, LLC, Partner Alice.ferris@goalbusters.net

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