Empowering Rotary Membership Growth & Retention Strategy

1. Membership growth and retention

2. What do we know? • The need for Rotary humanitarian service and fellowship are expanding everywhere. • Our numbers must grow if we are to meet this need. • Our numbers have been declining, not growing. • As club and district leaders, it is our responsibility to reverse this trend – to increase our membership and our resources.

3. What can we do? • Recruit: Find qualified new members • Retain: Get them involved and keep them involved • Recognize: Celebrate members and their service above self

4. What are your club values? • Do you have a club leadership plan? • a strategic plan? • a club vision?

5. Vision and Values • Are your club vision and values articulated on your web site? • in a brochure? • in a short, concise statement that all your club members know and can repeat? The elevator speech.

6. Vision and Values • What is your ideal membership goal? • numbers, • diversity, • vocational classifications

7. Prospecting for new members

8. Vision and Values • How do you serve the ideals of Rotary (as opposed to another service club)? • What makes membership in your club special? • worth time and resources?

9. What is your membership strategy? • Qualifications for new members • Where will you look? • How will you attract potential members to your club?

10. When you know who you want, how will you bring them in? • Who will make the contact and how? • How will you get them to visit your club? • What information do you have to give them? • What is your process for membership approval? • Do you have an induction ceremony and orientation?

11. How will you keep members in? • How can you keep your members involved in your club fellowship and projects? • How do you address resigning members? members with low attendance or involvement? • What is the quality and relevance of your programs and projects?

12. Membership = Sharing Rotary!