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Good to great. Rotary Club of Missoula. What this club means to you?. Opportunity to serve: financially, with time, with skills (or all three). Fellowship Education on community, national and international issues. Networking Proud to be involved. Opportunity to give back.
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Good to great. Rotary Club of Missoula
What this club means to you? • Opportunity to serve: financially, with time, with skills (or all three). • Fellowship • Education on community, national and international issues. • Networking • Proud to be involved. • Opportunity to give back.
Key issues facing the club: • Forecasting $15k less in revenue this year • Retention of members is off. • 181 members: 6/30/2009 • 166 members: 6/30/2010 • Not attracting new members/keeping new members like we should be. • Club is aging. • Participation is off.
What does less money and fewer members mean? • Are we better equipped to serve with fewer people? • Are we better equipped to give with less financial resources? • Is fellowship better with fewer people and less diversity? • Is our ability to network hamstrung with fewer people? • Does the pride we have in our club suffer? • Does more responsibility fall to a smaller number of people?
Perception problems. Membership Decline: Core Underlying Issues
Target Market Membership Decline: Core Underlying Issues
Club Structure Membership Decline: Core Underlying Issues
New Member Committee Membership Decline: Core Underlying Issues
Membership Committee Membership Decline: Core Underlying Issues
Communications Committee Membership Decline: Core Underlying Issues
Budget 2010/2011 • Two months in to our fiscal year. • Current revenues means we have to make cuts. • Options: • International Giving • Community Giving • OR • Holiday Party • Other internal expenses
What do we need? • Agreement from each club member to take our club from good to great. • Agreement that fewer members and less money makes for less of a club. • Agreement on who we are trying to attract. • Agreement to change our board member/committee chair structure. • New Member Committee needs strong leadership. Who? • New Member Committee needs a great project. What? • Membership committee needs a target list, website, quota, something to sell and quarterly Rotary orientations.
What do we need? Continued. • Communications Committee needs to strengthen media ties and improve public relations to make the right impressions/change perceptions. • Decision on budget cuts. • Agreement to table the price point discussion and focus on club value first. • Agreement that it won’t be a light switch but a work in progress. • Agreement that Kathy will report once a month on where we are at against objectives. • Committee members who will do the work of their committee. • Committee Chairs/Board Members who will tackle issues, provide tools and strategy and direction to committee members.
Four Way Test • Is what we have presented today the truth? • Are changes being recommended fair to all involved? • Will changes being recommended build goodwill and better friendships? • Will changes being made be beneficial to all concerned?