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Jaffa.Net workshop Ramallah January, 2004

An Introduction to Norkom. Jaffa.Net workshop Ramallah January, 2004. Agenda. 9.00 - 9.30 Introduction to Jaffa.Net & Norkom 9.30 - 10.30 CRM, Fraud Management & B.I. 10.30 - 11.00 Coffee Break 11.00 - 12.30 Jaffa.Net offerings 12.30 - 13.30 Lunch

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Jaffa.Net workshop Ramallah January, 2004

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  1. An Introduction to Norkom Jaffa.Net workshop Ramallah January, 2004

  2. Agenda • 9.00 - 9.30 Introduction to Jaffa.Net & Norkom • 9.30 - 10.30 CRM, Fraud Management & B.I. • 10.30 - 11.00 Coffee Break • 11.00 - 12.30 Jaffa.Net offerings • 12.30 - 13.30 Lunch • 13.30 - 15.00 Case Study • GSM & Fixed Line Operators • Banks • 15.00 - 16.00 Demo

  3. Norkom Overview • Who We Are • Norkom is an Irish software and services company focusing on Analytical Applications. Formed in 1998, we now employ approx 100 people, and have offices in Ireland, UK, the Benelux, Boston and Toronto. • What Norkom do • We provide software and consulting services, based on our flagship product Alchemist. Alchemist allows our clients to monitor, profile and analyse customer behaviour and execute business strategies based on that knowledge. Using Alchemist technology, we bring to market business solutions in the areas of Risk & Fraud Management, Customer Relationship Management and Business Intelligence.

  4. Norkom: What We Do Norkom designs and builds products that: • Predict the behavior of our clients’ customers • Changes the behavior of the enterprise at the point of interaction We offer five areas of innovation: • Advanced data mining • Notification technologies • Intelligent agents & Rules Engine • Marketing Automation • Case Management

  5. Norkom Point Solutions & Services • Our product platform is named Alchemist • Applications: • Enterprise marketing automation platform • Performance management and dynamic information • Risk & Fraud management • Together with our partners we offer analytical services through Alchemist Intelligence Services, as well as training, implementation and consulting services to support Alchemist • Sector focus: • Banking and Financial Services: 35% • Telco: 35% • Government and related institutions: 20% • Other : 10%

  6. Product Investment We have faced the challenges of building a global software product • Investment to date > $ 40 million euro • Further €15 million investment plan for 2004 & 2005 to continue to reinvest and adapt the product • Currently version 4, version 5 planned for 2004 • Steadily profitable company • International reach • Partnerships • Local offices • Global software • Supports both Group and local operation • Security • Multi lingual • Multi currency • Scalability • Flexibility

  7. Some of our global banking and FSI clients

  8. Some of our global Telco clients

  9. Industry Recognition Dr. Wolfgang Martin, Meta Group : “Norkom Technologies offers an advanced solution. In addition to providing feedback of analytical results into real-time interactions, it uses agent technology to survey real-time data sources to detect events and send triggers to the interaction server.” GarethHerschel, Gartner Group :“Norkom Technologies is a vendor with a deep consulting background that has packaged a variety of analytic and operational capabilities into industry-specific templates to ease deployment. This should position it well for future growth across Europe and North America.Enterprises interested in a compelling vision for the future should look to Norkom. E-challenge - Best Internet & Wireless Company of the Year: “The Jury’s motivation for selecting Norkom was that the company has a proven business model with an ability to offer an attractive value proposal to their target market. Norkom also has a very strong Management Team.”

  10. Partner Recognition • Mark Tackly Goodman, VP CGE&Y • “CGE&Y’s CRM Showcase highlights our thoughtleadership and develops our position as the premier CRM partner for our clients. Our showcase will demonstrate the “art of the possible” by use of Norkom’s Alchemist to demonstrate real time marketing”. • Klaas Van der Leist, Global Head of CRM, Logica • “Logica selected Norkom Technologies as our GlobalCRM partner, for the following reasons; • Technology depth & breath • Content rich people • Market understanding”

  11. Client Recognition Arkadi Kuhlmann, President and CEO “We chose Norkom because of their strong and proven expertise. So far the added value from Norkom has surpassed our expectations. We can now better understand key customer characteristics and have a clearer idea of where and how to cost effectively focus marketing campaigns.” Martin Wickham, Director Business Solutions Management “We use Norkom with their product Alchemist, to enable us know and understand our customers and build a single view of our market. Alchemist delivers intelligent business insightsthat enable us direct action to provide the highest standards of service, evolve our product solutions and anticipate our customer needs. This allows us in turn to proactively drive our customer communications strategies”

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