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Migration, Tourism and Micro-Banking: Branding Identity of Self Help Groups

Migration, Tourism and Micro-Banking: Branding Identity of Self Help Groups. Prof. Frank Go, Rotterdam School of Management, Erasmus University, the Netherlands Odyssey Group workshop, University of Ulster, Jordanstown, Northern Ireland, 23 rd -27 th August 2004. Agenda.

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Migration, Tourism and Micro-Banking: Branding Identity of Self Help Groups

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  1. Migration, Tourism and Micro-Banking: Branding Identity of Self Help Groups Prof. Frank Go, Rotterdam School of Management, Erasmus University, the Netherlands Odyssey Group workshop, University of Ulster, Jordanstown, Northern Ireland, 23rd -27th August 2004

  2. Agenda • Global scenarios to 2020 • Migration & Diaspora • Brand Identity & New Media • Concluding Remarks

  3. Global Scenarios to 2020

  4. 1995: Global Scenarios to 2020 • In 1995, the forces of globalisation, liberalisation, and technology were irresistible – ‘TINA’ (There Is No Alternative). • From “Will the world embrace or resist TINA?” to “What form of embrace will be most successful?” • Two scenarios: • “Just Do It!” - US-style capitalism. • “Da Wo -‘Big Me” - Communitarian approach

  5. 2001: Global Scenarios to 2020 • People and Connections – add social dimension to the economic and the political.  “Which people and connections will be most powerful and influential in shaping the future?” • Two Scenarios: • “Business Class” - A globally interconnected meritocracy based on individual freedom and the American way. • “Prism” - many networks reflecting the persisting power of culture and history.

  6. Scenarios By SPRU Source: SPRU, University of Sussex

  7. Migration and Diaspora

  8. Migration and Diaspora • Empire :”push” and “pull” of Supply Chains and • Impact on migrant labour • Rise of distributed work –migration of knowledge work to the East

  9. SALGADO’S “MIGRATIONS”

  10. MIGRATION OF KNOWLEDGE WORK TO CHINA AND INDIA

  11. Temporary Migration: Tourism The World of TUI

  12. Greatest Challenge & Opportunity “The dominant factor for business in the next two decades –absent of war, pestilence, or collision with a comet- is not going to be economics or technology. It will be demographics.” - Peter Drucker

  13. Baby Bust in Northern- and Baby Boom in Southern Hemisphere The complementary patterns in demographic quantity and quality of both developed and developing worlds could help address quite different issues in an unconventional way.  Through the integration of trade, people, ideas and finance in the global marketplace.

  14. Sense of Poly-inclusion “Faster Forms of Transportation Enable Physical Reconnection Advances in modes of communication may be seen as ‘re- communifying’ those previously divided by migration” Source: Odyssey Group

  15. Brand Identity

  16. National Identity as a Brand (1) What image(s) do you Associate with Japan?  Sony, Nintendo, Pokemon, Canon source: Anholt 2002

  17. National Identity as a Brand (2) What image(s) do you associate with USA?  Coke, Hollywood, Disney, Pepsi, Nike, Marlboro source: Anholt 2002

  18. Brands as Vector of National Image As brands become dominant Communication channel it becomes ever more vital to push the other channels by: • encouraging first hand experience of country through e.g. tourism • representations of national culture through events source: Anholt 2002

  19. Identity • From “narrative of the nation” towards the idea of “multiple identities”. • New media: a means to connect identities.  and bridge isolation.  through images & web presence  supported by socialization process to bridge crisis of trust.

  20. Mind Space Information Space Social Space Material Space Impact New Media on Economic and Social Dynamics

  21. The Social Life of Information

  22. The Social Life of Information John Seely Brown former Chief Scientist of Xerox and co-author of The Social Life of Information

  23. Problems & Solutions (Kandalama Resort, Sri Lanka – flanked by 2 World Heritage Sites) • Current planning practice based on agendas of outsiders. • Local communities lack expertise and organizational skills to create overarching structure. • Build skills within local communities (Reid, 2003).

  24. Actors in Economic Development NGOs SMEs Visitors Rural area Local residents Governmental institutions

  25. Role of Self Help Groups Data: Girish Ramachandran & Rupa Girish

  26. Capacity Building ofSupported Self Help Groups

  27. Towards Empowerment of Women • As at… Mar 93 Mar 96 Mar 02 Mar 03 • SHGs credit linked 2554.757461.478717.360 • % women’s groups70 74 90 90 • Families 5,100 80,000 8 mil 11.6 mil • Banks 14 95 444 504 • Bank Branches 31,000 • SHPI Partners32 127 2,100 2,800 • Aggregate bank loans to SHGs : > $ 400 mil • Estimated savings of SHGs : > $ 130 mil • Average bank loan per SHG : $ 625 • Mission 2007:1.25 million SHGsor 20 million familiesor100 million poor people

  28. SHG BANK LINKAGE MODEL FORMING AND NURTURING BANK SHG SAVINGS CREDIT LINKED TO SAVINGS MEMBERS (Ramachandran & Girish, 2002)

  29. Stakeholder model Tourist Product Development SMEs NGO Government SHG Education & training Bank finance

  30. Beyond Brand Communities Global Collaboration Model

  31. Empowering Community • Skills Development of host community • Universities in collaboration with NGOs, UN, WTO, EU & local government • Financial support system -Virtual Project Management Teams • Trust Building in Host-Guest Relationship • Socialization Through Special Events

  32. Community skills Vision of social Inclusion for integrated economic development Beyond Branding – Cultural Identity Respecting cultural diversity – creative collaboration Functional coordination; monitoring and sharing of results

  33. Concluding Remarks

  34. Sustainable Economic Development Host communities reinvent the proverbial wheel – unable to dealing properly with fast paced and complex global forces Staging Events – workshops - for trust building and sense of social inclusion and Virtual project teams urgently needed to ensure sustainable economic future

  35. Challenge “The world has become a more crowded, more interconnected, more volatile and more unstable place. If education cannot help students see beyond themselves and better understand the interdependent nature of our world, then each new generation will remain ignorant, and its capacity to live competently and responsibly will be dangerously diminished.” The Carney Report on Higher Education, 1991

  36. SMEs Host Communities AIESEC Students MNEs “ITTOE” Scientists Governmental Institutions NGOs In the Trail of Erasmus

  37. Thank you. Prof. dr. Frank Go, RSM, Erasmus University Centre for Tourism Management email F.Go@fbk.eur.nl

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