1 / 10

ViaMichelin.it Take Over performance study

ViaMichelin.it Take Over performance study. Andrea Milani – september 07. Home Page Take Over. Home Page Look&Feel. Home Page standard. Four Possible Integrations: HardCoded Look&Feel : custom background always visible during the campaign period

daphne-aguirre
Download Presentation

ViaMichelin.it Take Over performance study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ViaMichelin.it Take Over performance study Andrea Milani – september 07

  2. Home Page Take Over Home Page Look&Feel Home Page standard Four Possible Integrations: HardCoded Look&Feel: custom background always visible during the campaign period Mouse Over Look&Feel: custom background appearing with a mouse over function Video Streaming Look&Feel: background with video streaming Mouse OverVideo Look&Feel: background video streaming with a mouse over function

  3. Mouse Over is the most requested format

  4. Take Over is preferred by Automotive clients

  5. Take Over performance depends on different factors • Take Over click rates depends mainly on: • Creativity of creative agencies • N° of clickable units on the Home Page • - Take Over specific products…

  6. Take Over performance depends on the creativity …even if Automotive campaigns has usually higher click rates than Travel

  7. Some examples…

  8. Nissan Note “Click Rate for Mouse Over can really vary depending on the creatives: Nissan has one of the highest rate compared to other automotive client.”

  9. Alitalia “Even if this was a really deep integration ( please notice the hat on the head of Bibendum !! ) the performance were lower than expected. The background is not fully comprehensive and the Bibendum was not clickable”

  10. Peugeot 308 paneuropean Viamichelin Video Streaming “Video Streaming is the most click-driver of the take over products: The video, always visible on the background, with the possibility to activate the sound, combined with a video on the MPU, capture the user attention and curiosity like no other integrations can do”

More Related