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Digital Divide and Generations Online Pew Internet and American Life Project

Digital Divide and Generations Online Pew Internet and American Life Project. Minnell Tralle and Rose Allen July 20, 2010 NEAFCS-MN Professional Development Day Engaging the Aging with Technology. Pew Internet and American Life Project. Studies the social impact of the internet

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Digital Divide and Generations Online Pew Internet and American Life Project

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  1. Digital Divide and Generations OnlinePew Internet and American Life Project Minnell Tralle and Rose Allen July 20, 2010 NEAFCS-MN Professional Development Day Engaging the Aging with Technology

  2. Pew Internet and American Life Project • Studies the social impact of the internet • First survey in March 2000 • Who was using the internet? What are they doing? • How is internet use affecting families, communities, health care, educational pursuits, civic and political life and workplace activities? • www.pewinternet.org

  3. Non-user Basics • Older Americans are less wired than younger • African-Americans and Hispanics are less wired than Whites • Americans with lower levels of education are less wired than those with more schooling • Poorer Americans are less wired than wealthier people. • Rural residents are less wired than their suburban or urban counterparts • The unemployed are less wired than the employed

  4. Major Reasons Why Non-users Do Not Go Online

  5. Other reasons Americans not online • Fear & Embarrassment—don’t want to look foolish, afraid of breaking machine, afraid skills will be too hard to learn • Cultural/social roles • Literacy and language skills • Disability

  6. 17% of Americans live with a disability or chronic disease; half go online.(Source: Pew Internet Project surveys, Nov-Dec 2002 and Aug 2006)

  7. Americans online by age Chart 1: Percentage of Americans online by age (Teens, 12-17, Nov. 2007-Feb. 2008, margin of error = ±3%. Adults, December 2008, margins of error differ by subgroup. See methodology). Generations Online in 2009

  8. Americans with home broadband by age Chart 2: Percentage of all Americans with broadband at home by age (Teens, 12-17, Nov. 2007-Feb. 2008, margin of error = ±3%. Adults, December 2008, margins of error differ by subgroup. See methodology.). Generations Online in 2009

  9. Home internet users with broadband at home Chart 3: Percentage of home internet users with broadband at home (Teen internet users, 12-17, Nov. 2007-Feb. 2008, margin of error = ±4%. Adults, December 2008, margins of error differ by subgroup. See methodology.). Generations Online in 2009

  10. Generations in 2009 Generations Online in 2009

  11. Generations online in 2009 Generations Online in 2009 1/28/2009

  12. Activity pyramid: Online pursuits by generation The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS. While there are always exceptions, older generations typically do not engage with the internet past e-commerce. The vast majority of online adults from all generations uses email and search engines. Generations Online in 2009

  13. Top online activities for seniors(Source: Pew Internet Project survey Feb. 2007) • 51% of adults age 60-69 go online • Of those, 88% use email, 72% get health info, 75% get hobby info, and 67% get news online • 26% of adults age 70+ go online • Of those, 86% use email, 65% get health info, 56% get hobby info, and 53% get news online

  14. Activity grid: Online pursuits by generation Above this line, over 50% of internet users in the given generation engage in this online activity (see table on slide 10 for percentages) Generations Online in 2009

  15. Table: Overall online pursuits Types of Activities: Generations Online in 2009

  16. Generational differences in online activities Generations Online in 2009

  17. Methodology The results of this survey are based on data from a series of telephone interviews conducted by Princeton Survey Research Associates International primarily between August 2006 and December 2008. For all results based on adult internet users, the margin of error is ±3%. For results based on teen internet users (ages 12-17), conducted in October-November, 2004, and October-November, 2006, the margin of error is ±4%. For results based on teen internet users, conducted in November 2007-February, 2008, the margin of error is ±3%. The margin of error for each generational subgroup shown in the table on page four and discussed throughout the report, however, can be considerably higher than that for the sample of all internet users. Below is a list of the average margins of error (MOE) for each age group listed in the table: Generations Online in 2009

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