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DaVinci Technology: Revolutionizing Multimedia Processing

Explore the innovative Texas Instrument’s DaVinci Technology that combines software, hardware, and tools to enhance digital multimedia with DSP systems and optimized CODECs. Learn about Digital Video, DSP, hardware integration, and the futuristic impact on product development trends. Discover the four key technological areas and the support system that propel the digital processing frontier ahead seamlessly.

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DaVinci Technology: Revolutionizing Multimedia Processing

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  1. DaVinci Technology™ Casey Bauer Hannah McMahon John Walls William Hunter Mary Daniel

  2. What is DaVinci Technology? • Texas Instrument’s DaVinci Technology is a new software technology that has combined software, hardware, and development tools to form a digital signal processing (DSP) system that enhances digital multimedia.

  3. What is Digital Video? • A type of video recording system that works by using a digital, rather than analog representation of the video signal. • Digital refers to a system that uses numbers, especially binary numbers for input, processing, transmission, storage, or display, rather than a continuous spectrum of values like the analog system.

  4. What is DSP? • Digital Signal Processor • The study of signals in a digital representation and the processing methods of these signals.

  5. Why was it developed? • To eliminate CODEC errors between different processors. • To bring digital video to the component level, enabling developers to introduce digital video to an application without requiring developers to program a single line of DSP code.

  6. Multimedia CODECs • JPEG • MP3 • MPEG4 • AAC • WMV9/VC9 • H.263

  7. Four Technological Areas • Optimized Application Software (API) • Development Tools • Hardware • DaVinci Technology Support System

  8. Optimized Application Software (API) • Simplifies the specific low level details of video CODEC. • Enables developers to use the appropriate CODECs with no changes in their upper level layer application code. • Reduce external user work.

  9. Hardware • Systems-on-a-chip (SoC)- functions of digital and analog signals integrated into a single chip. • Acts as a connector between the software and hardware of a processor.

  10. SoC Design Flow

  11. Development Tools • Dual-core architecture that includes an ARM core and a high performance open-ended DSP platform.

  12. Support System • Focuses on product from beginning stages to end.

  13. Impact on the Future • Decrease time-to-market turnover of new products. • Easier to upgrade systems so there is no difference between two processors.

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