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Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta

Crisis Communications on the Web. Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta. Pop Quiz. July 3, 1987. Jan 5, 1998. July 11, 2004. August 3, 2005. February 12, 2009. What could possibly go wrong?. media attention. active shooter.

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Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta

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  1. Crisis Communications on the Web Tim Schneider Manager, Web Services Creative Services, External Relations University of Alberta

  2. Pop Quiz

  3. July 3, 1987

  4. Jan 5, 1998

  5. July 11, 2004

  6. August 3, 2005

  7. February 12, 2009

  8. What could possibly go wrong?

  9. media attention active shooter fire bomb threat expolosion bad news pandemic You never know road closures scandal systems failure riot blizzard tornado terrorist good news computer compromise

  10. Building your plan • you can’t plan for everything • starting point • control what you know • checklist

  11. What we’ll cover

  12. What we won’t cover

  13. At the U of A

  14. Keep the lines open

  15. Go deep

  16. ~40% PANDEMIC

  17. How deep: technology?

  18. February 5, 2008Union University, Jackson, Tennessee

  19. uuemergency.blogspot.com

  20. Remote access

  21. What we plan for

  22. Level 1

  23. Browser

  24. Level 2

  25. Browser

  26. Level 3 Level 3

  27. Level 3 • Traffic spike • This is all that matters • Ongoing event

  28. April 16, 2007Virginia Tech • 9 minutes • 49 people shot • 32 dead

  29. April 16, 2007Virginia Tech • Normal day: ~15GB • April 16: 432GB

  30. April 16, 2007Virginia Tech • Normal day: 193,258 Page Views • April 16: 2,294,687 Page Views

  31. What to plan for • Speed • Download • Time to publish • You could be anywhere • Keep it simple • Mobile devices

  32. Refer everyone to websitewww.ualberta.ca

  33. Be very clear

  34. Timestamp

  35. What to do

  36. Old vs. New information

  37. Level 3 page • Minimize external calls (.js, .css) • Remove Google Analytics? • Shutdown all other services on the server • Provide mobile css • ~20Kb

  38. Browser

  39. Procedural • Identify source that will provide the web updates • One person should always remain connected

  40. Other communication tools • Twitter

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