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Written by Stacey Orr 2010 Georgia CTAE Resource Network

Management of Collegiate, Amateur, and Professional Sports. Written by Stacey Orr 2010 Georgia CTAE Resource Network. What is Management?. Management refers to the process of accomplishing the goals of an organization by effectively using people and other resources.

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Written by Stacey Orr 2010 Georgia CTAE Resource Network

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  1. Management of Collegiate, Amateur, and Professional Sports Written by Stacey Orr 2010 Georgia CTAE Resource Network

  2. What is Management? • Management refers to the process of accomplishing the goals of an organization by effectively using people and other resources.

  3. Functions of Management • Planning • Deciding what needs to be accomplished through goals • Organizing • Deciding which tasks need to be done and arranging resources to perform the tasks • Implementing • Carrying out plans made to accomplish goals • Controlling • Evaluating the results of tasks performed – good and bad

  4. Organizational Areas in a Business • Finance • Human Resources • Business information • Production/Operations • Marketing

  5. Agents, Owners, and General Managers Agent Owner & Manager Owner Finances the team or finds financing for the team Visibility through sponsorships Political influence General manager Attracts players with coaching style Puts together coaching staff Manages budget of team Negotiates contracts • The legal representative of a celebrity • Manages Celebrities Career • Negotiates Contracts • Accountants & Lawyer

  6. Economic Impact • Economic impact of sports and entertainment events includes the creation of jobs and revenue growth of a city and/or town as a result of fans attending games and events. • What do fans spend money on at a Professional event? • Food • Hotels • Attending the event • Transportation

  7. Economic Impact of Amateur Sports • Revenue Generated from: • Ticket Sales • Parking • Uniforms • Equipment • Pictures • Food

  8. What is NCAA? • National Collegiate Athletic Association • Regulates collegiate athletics • Responsibility for adherence to NCAA’s guidelines • Athletic directors • Coaches • Prohibits payment to players of collegiate athletes

  9. Managing a Professional Event Strategic Plans Operational Plans Location Ticket Sales Pre-game and Halftime Entertainment Safety Quality Fans • Goals and Objectives of event • Target Market • Market Research • Sponsors

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