1 / 26

Creativity and Innovation in the New Economy

Explore the dynamics of innovation adoption and diffusion, including key factors and strategies at each phase. Learn from historical insights and modern approaches for fostering a culture of creativity and risk-taking in your organization.

jdunn
Download Presentation

Creativity and Innovation in the New Economy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creativity and Innovation in the New Economy Minder Chen Associate Professor of MIS California State University Channel Islands Minder.chen@csuci.edu at Shanghai University MBA Program Dec. 2012

  2. The Rate of Innovation: Product vs. Process

  3. Key Factors at Three Phases

  4. Innovation Diffusion The Process of Innovation Diffusion Invent Persuade Decide The cumulative distribution of innovation adopters who are characterized by the timing of their decision to accept and implement the innovation. Reject Abandon Accept S-Curve or the logit function for rate of diffusion adoptation. Adopt Implement Innovation Diffusion Function to Saturate a Market Everett M. Rogers (1931-2004), Diffusion of Innovations, 4th edition (1995)

  5. Technology Forecasting • “I think there is a world market for maybe five computers.” • Thomas Watson, Chairman, IBM (mainframe giant), 1943 • “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” • Western Union (telegraph) internal memo, 1876 • “There is no reason why anyone would want a computer in their home.” • Ken Olsen, Founder, Digital Equipment Corp. (minicomputer giant) 1977

  6. 5 Factors of Innovation Adoption Decision (Roger)

  7. http://www.youtube.com/watch?v=Xy6Ex1C_SAs#! http://strategicorganizationdesign.com/the-innovator%E2%80%99s-dna-disruptive-research-disruptive-writing

  8. Questioning “The important and difficult job is never to find the right answers, it is to find the right question.” -Peter Drucker “question the unquestionable.” -Ratan Tata

  9. Risk Taking Culture “Fail often to succeed sooner.” – IDEO’s motto Risk taking: Take enough chances and you risk a few big failures. Prototyping Embrace mini-failure Large firms tend to be more risk-averse

  10. QuestionStorming Questionstorming differs from brainstorming in its focus on questions, not ideas Innovator’s DNA, p. 88 Also http://www.pynthan.com/vri/questorm.htm and http://www.vervago.com/wp-content/uploads/skill_sharpener_aug08.pdf What are your questioning patterns? What kinds of questions do you focus on? What questions yield unexpected insights into why things are the way they are? What questions surface fundamental assumptions and challenge the status quo? What questions generate strong emotional responses (a great indicator of challenging the way things are)? What questions guide you best into disruptive territory?

  11. Example • A QuestionStorming which is a brainstorming but you brainstorm to generate questions to ask, such as what questions we should ask to improve ABC Compnay's innovation initiative?  • "Idea" now becomes "Question" • Examples: • Who should be in charge? • What are the major barrier?  • Which area has the most potential? 

  12. Observation: Learning From Nature Burs of Burdock Velcro is a company that produces the first commercially marketed fabric hook-and-loop fastener,invented in 1948 by the Swiss electrical engineerGeorge de Mestral.

  13. Source: Innovation DNAs, p. 184

  14. Associative Thinking: Connecting the Dots

  15. http://99u.com/articles/7210/Tina-Seelig-On-Unleashing-Your-Creative-Potentialhttp://99u.com/articles/7210/Tina-Seelig-On-Unleashing-Your-Creative-Potential

  16. What is the answer? 5 + 5 = ? ? + ? = 10

  17. Kindergarten Classroom

  18. High School Classroom

  19. Office Cubicles Radical innovations are spawned by the interplay of different ideas and domains that don’t usually belong together, through connectivity and conversation. Source: Innovation to the Core

  20. Pixar Office Building Stimulating innovation via chanced encounters.

  21. Meeting at Pixar Brain trust Give advice not command No PowerPoint, please Peer Culture Daily Reviews (Dailies) Overcoming Inhibitions Showing unfinished work each day liberates people to take risks and try new things because it doesn’t have to be perfect the first time.

  22. Creativity and Teamspirit http://v.youku.com/v_show/id_XNDczMzEzNjY4.html One doesn’t manage creativity [but nurtures] One manage for creativity (i.e., creative process) Tap ideas from all ranks (using multidisciplinary teams) Lone inventor myth  Encourage and enable collaboration Enlightened trial and error (of a creative team) succeeds over the planning of lone genius.* • *http://www.youtube.com/watch?v=M66ZU2PCIcM • Source: https://www.youtube.com/watch?v=JkHOxyafGpE (1of 3)

  23. Left Brain vs. Right Brain Imagination Knowledge Intuition Rational thought Analogical thinking Logical thinking Solving problem creatively Solving problem correctively Imagination is more important than knowledge - Albert Einstein http://www.nytimes.com/2011/10/30/opinion/sunday/steve-jobss-genius.html?_r=0

  24. Left Brain vs. Right Brain Right brain functionsuses feeling"big picture" orientedimagination rulessymbols and imagespresent and futurephilosophy & religioncan "get it" (i.e. meaning)believesappreciatesspatial perceptionknows object functionfantasy basedpresents possibilitiesimpetuousrisk taking http://www.heraldsun.com.au/news/right-brain-v-left-brain/story-e6frf7jo-1111114603615 http://theness.com/neurologicablog/index.php/left-brain-right-brain-and-the-spinning-girl/ Left brain functionsuses logicdetail orientedfacts rulewords and languagepresent and pastmath and sciencecan comprehendknowingacknowledgesorder/pattern perceptionknows object namereality basedforms strategiespracticalsafe

  25. Comparison between Creative and Receptive Hexagrams 乾知大始，坤作成物。

  26. The End is the Beginning! 生生不息

More Related