FanFresh LLC | Freshness at your Fingertips

1. FanFreshLLC. Freshness at your Fingertips Matt Carmody, Madeline Chestnut, Garrett Frank May 5th 2016

2. What's the Problem? Foul odors take over the homes of many people and eliminating those odors is a constant struggle for homeowners. Current remedies only provide an inconsistent and temporary relief to those unpleasant odors. We need a solution so people won’t get embarrassed to have company, have to constantly mask the odors, and experience discomfort in their home or business.

3. The FanFresh Concept… FanFreshLLC is a great alternative for homeowners to discreetly freshen any room by simply attaching sleek, disk shaped device to the base of any ceiling fan for a constant and even dispersion of air freshener/air sanitizer throughout the space. FanFreshLLC is a small, discreet, Bluetooth controlled device that attaches to any ceiling fan to ensure that foul smells are always eliminated from any room. The motion of the fan can help FanFreshLLC disperse the smell opposed to other air fresheners that typically require outlets, flames, and/or counter space. FanFreshLLC will be sold at grocery stores and home-improvement stores

4. The FanFresh Concept… The “Easy-to-use” App LTE 83% FanFresh Living Room Strength Timer on 8:00 pm 1. Once turned on from the mobile device, the unit will consistently spray shots of air freshener from all directions of the circular device 2. As the Strength is turned up from the mobile device, the air freshener shots occur more often and with more spray. 3. Although not required, running the fan while the unit is turned on will further help distribute the air freshener Turn on

5. The FanFresh Concept… How it freshens a room 1. Once turned on from the mobile device, the unit will consistently spray shots of air freshener from all directions of the circular device 2. As the Strength is turned up from the mobile device, the air freshener shots occur more often and with more spray. 3. Although not required, running the fan while the unit is turned on will further help distribute the air freshener

6. Market Analysis 323 Million Americans 239 Million Americans use Air Fresheners 24 Million Americans will use* FanFreshLLC. * We assume we will control 10% of the market based on 90% current market control from the 3 main competitors and 10% control from the smaller competitors.

7. Market Analysis Our Major Competitors Occupy 90% of the Air Freshener Market, But with the benefits FanFresh brings we will fill the other 10% of the $8.2 Billion market Febreze Air Wick Glade FanFreshLLC.

8. Market Analysis

9. Market Analysis FanFresh only has one Barrier to Entry and that is Capital Requirements. We believe that our new and unique design we will attract investors in order to overcome this barrier. $ Glade Febreze Air Wick FanFreshLLC.

10. Competitive Analysis Our Primary Competitors are Procter & Gambler (Febreze), SC Johnson (Glade) and Reckitt Benckiser (Air Wick).

11. Competitive Analysis FanFreshis competitively strong and stands out in 2 of the purchasing drives. • The “Visually appealing” and “Uniqueness” drivers inFanFreshare what differentiates our Product from the others. • FanFreshalso evenly competes with the “Life duration” and “Affordability” driver. • The “Brand” driver is difficult to compete with as FanFreshis a startup and Febreze has already secured itself as the “Go-to” brand.

12. Management Team Chief Executive Officer Matt Carmody Chief Financial Officer Garrett Frank Marketing Manager Madeline Chestnut FanFreshLLC. FanFreshLLC. FanFreshLLC.

13. Why are we a great team? The FanFresh team works in harmony while maintaining the same objectives in mind. All three founding members of FanFresh bring a variety of different qualities and characteristics to the team • Creativity • Innovative thinking • Cooperation • Tenacity • Leadership • Numeracy • Executional Intelligence

14. Business Model Canvas • Key Resources • Patents • Startup Money • Advertising • App Developers • Key Partners • Manufacturers • Retail stores • Endorsers • Glade • Home improvement store • Marketers • App developers • Value Proposition • Freshen a room • Affordability • An effective and hidden way to freshen a room • New way to freshen a room • Energy efficient • Evenly freshen a room • Mobile control • Customer Relationship • Grocery stores • Home-improvement stores • Infomercial • Online sales • Commercials • Customer Segments • Homeowners • Business owners • College kids • Small business owners • Key Activities • Production • Marketing • Research and Design • Reoccurring/satisfied customers • Repeat/ satisfied customers • Revenue Streams • Asset sales • Recurring asset sales (Cartridges) • Channels • Customer surveys • Self service • Lock in repeat customers • Listen to complaints and refund/ replace if device in faulty • Cost Structure • Manufacturing • Research and Design • Marketing costs

15. Business Model Canvas • Customer Segments • Originally FanFresh was planning on marketing to Homeowners, Business owners, and College Kids who are renting houses; • After conducting interviews we determined that the company should focus on appealing to Homeowners and Small Business owners • College students did not have much interest in the product and Big Businesses required a complex Channel of Distribution. Channels • We planned on selling FanFresh through Grocery Stores, Home-improvement Stores, Infomercials, and Online. • We changed that hypothesis after further thought and reduced it down to Grocery Stores, Home-improvement stores, and Commercials.

16. Resource Requirements • Essential assets: Computer equipment, office equipment, design patent, pre-launch advertising and promotion materials. • Expected start-up cost: $288,250 • Sources: • Personal: $113,250 • Equity: $175,000 • Uses: • Marketing: $50,000 • Personnel: $75,000 • Design Patent: $20,000

17. Financial Projections In order to reach the break-even point, FanFresh aims to sell 24,405 units in year I at $14.99 a piece. By year II FanFresh projects sales to be 73,216 units. By year III FanFresh projects sales to be 146,433 units. After year III FanFresh will have 3 years of in-market data in which we plan to use in licensing our technology. We will have only occupied 1% of our target market size so there is room for the competitor to grow the FanFresh brand

18. Financial Projections

19. What’s next? • June 2016 • Meet with App Developers • Secure design patent • Send out Manufacturing request • Launch party • July 2016 • In store coupon giveaway • Film commercial • August 2016 • Customer Feedback evaluation • Send out additional Manufacturing requests

20. Exit Strategy Year IV FanFresh plans on growing externally in year four. We plan on exploring Licensing options in order to license our technology to a competitor. We believe that larger companies such as Procter & Gamble and SC Johnson will be attracted to FanFresh enough that a deal will be made. Glade FanFreshLLC.

21. Why Invest? DESIGN FanFresh has benefits/features that no other competitor on the market has such as an unnoticeable design, even distribution of air freshener, and Bluetooth controlled. The air freshener market is missing an environmentally safe air freshener and FanFresh brings that to the table. This will attract many customers who strongly care about our environment. With a $175,000 investment in FanFresh, the investor will receive 20% of the company and by year III the investor will have earned their initial investment of $175,000 plus $42,429, which is a 24% ROI. The investor will also receive 20% of the compensation received from the licensing deal.

22. FanFreshLLC. FanFreshis the alternative that you’ve been waiting for. Say goodbye to outlets, open flames, and ugly plastic fresheners that take up counter space. Say hello toFanFresh! Freshness at your Fingertips Matt Carmody, Madeline Chestnut, Garrett Frank May 5th 2016