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Guide to the Click s tream Data

Guide to the Click s tream Data. Petr Berka University of Economics, Prague berka@vse.cz. Web U sage M ining Domain. click-stream - a sequential series of page view (displays on user’s browser at one time) requests ,

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Guide to the Click s tream Data

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  1. Guide to the Clickstream Data Petr Berka Universityof Economics, Prague berka@vse.cz

  2. Web Usage Mining Domain • click-stream- a sequential series of page view (displays on user’s browser at one time) requests, • server session -a click-stream of page views for a single user for a particular web site, • user session - is the click-stream of page views for a single user across the entire web. Clickstream Data, Discovery Challenge 2005

  3. The Clickstream Data • ~3Millions of records (24 days) from a www shop web server log • Contains information about time; IP address; session ID; page request; referer • There are hundreds of thousands of sessions; most of them very short, on average 16 pages • Each page request in this www shop has the same structure – page type / content ID (product ID) • Page types are for example dp (detail of product), sb (shopping basket), ct (contact) Clickstream Data, Discovery Challenge 2005

  4. Example of the Data unix time ;IP address ; session ID ; page request; referee 1074589200;193.179.144.2 ;1993441e8a0a4d7a4407ed9554b64ed1;/dp/?id=124 ;www.google.cz; 1074589201;194.213.35.234;3995b2c0599f1782e2b40582823b1c94;/dp/?id=182 ; 1074589202;194.138.39.56 ;2fd3213f2edaf82b27562d28a2a747aa;/ ;www.seznam.cz; 1074589233;193.179.144.2 ;1993441e8a0a4d7a4407ed9554b64ed1;/dp/?id=148 ;/dp/?id=124; 1074589245;193.179.144.2 ;1993441e8a0a4d7a4407ed9554b64ed1;/sb/ ;/dp/?id=148; 1074589248;194.138.39.56 ;2fd3213f2edaf82b27562d28a2a747aa;/contacts/ ; /; 1074589290;193.179.144.2 ;1993441e8a0a4d7a4407ed9554b64ed1;/sb/ ;/sb/; Clickstream Data, Discovery Challenge 2005

  5. Data Description • table “obchod” (shop) - name of the internet shop (7 entries), • table “kategorie” (category) - info about category of products (64 entries), • table “list” (sheet) - info about a specific product of a more detailed type (157 entries), • table “znacka” (brand) - name of the producer or brand of a product (197 entries), • table “tema” (theme) - info about themes discussed in the on-line advice (36 entries) Clickstream Data, Discovery Challenge 2005

  6. Data Summary (1/3) • 3 617 171 page requests • 522 410 sessions • 318 523 single page • 203 887 length > 1 • avg. length 16 • median 8 • modus 2 • longest 15454 Clickstream Data, Discovery Challenge 2005

  7. Data Summary (2/3) • time spent during a session • avg. time 00:24:46 • median 00:03:08 • modus 00:00:09 • longest 433:27:53 Clickstream Data, Discovery Challenge 2005

  8. Data Summary (3/3) distribution of sessions with length > 1 Clickstream Data, Discovery Challenge 2005

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