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TACTICS & TIMING. ACKNOWLEDGEMENTS. Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen Dore(@ Kristendore ). Strategy. Tactics. GOAL. Tactic. Tactic.
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ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen Dore(@Kristendore)
Strategy Tactics
GOAL Tactic Tactic
So, how do you create tactics that will help you reach your GOAL
1. 2. 3. DESIGN YOUR TACTICS to fit the following criteria...
1. Goal DESIGN YOUR TACTICS STRATEGIC
1. 2. Goal DESIGN YOUR TACTICS STRATEGIC STRENGTHENS YOUR ORGANIZATION
1. 2. Goal DESIGN YOUR TACTICS STRATEGIC STRENGTHENS YOUR ORGANIZATION DEVELOPS INDIVIDUALS
Sweet Spot Strategic Strengthens the Organization Develops Individuals
Sweet Spot DID THE RALLY HIT THE SWEET SPOT? Strategic Strengthens the Organization Develops Individuals
TEAM WORK • Review your theory of change • Select your tactic • Make it sweet • Set goals • Set an action plan
1. Review your Theory of Change IF: THEN:
Choose Tactic Petition One basic way to get your message heard is to have supporters sign a petition about a certain issue. Boycott A boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same. Road tour Using caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding. Education
Strategic Sweet Spot Strengthens Organization Develops Individuals Make your tactic sweet 3.
Set Goals 4. GOAL
TEAM WORK • Intros, Timekeeper, Norms • Facilitator tells their story of self • Silently develop your story • Tell your story to the group and get feedback