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business plan

business plan. M-TICK ” Need help with your home electronics?”. Group 2 M ax Svensson T homas Finell I samu Ioka C hristian Östman K enneth Treuthardt. Executive Summary M-TICK.

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business plan

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  1. business plan M-TICK”Need help with your home electronics?” Group 2 Max Svensson Thomas Finell IsamuIoka Christian Östman Kenneth Treuthardt

  2. Executive Summary M-TICK • Help for basic use of home electronics such as digital receivers, computers, mobile telephones, TVs‘ etc. The customer can order us to visit them at home

  3. Market Opportunity M-TICK • Many people need help and guidance with the home- electronics and it’s not always easy to get it. • All people don’t keep up with the technology, even at the basic level • Every day life requires more and more know how of electronics, e.g. installation and usage of digital receivers

  4. Target Customers M-TICK • Private persons from the capital region who need basic and practical help, e.g. elderly people and inexperienced users

  5. Competition M-TICK • Arbis, Helpson.fi, the library, friends and family are some of the competitors • Helpson does house calls, e.g. house call and installation of a digital receiver 49 € + 30 € = 79 €

  6. Business Concept M-TICK M-TICK provides: • Installation and guidance of home electronics Digital Receiver TV DVD Software for Digital cameras, mp3 players etc. • We do only house calls, no telephone service • We don’t repair or service the devices

  7. Management Team M-TICK • Responsible of the marketing Finell Thomas Homepage Treuthardt Kenneth, Östman Christian • Accounting & orders Svensson Max • Help & house calls Ioka Isamu, Treuthardt Kenneth, Östman Christian ( Finell Thomas, Svensson Max )

  8. Marketing M-TICK • Internet homepage “M-TICK” domain name is not in use • On notice boards in markets, e.g. Alepa, Siwa, K- market no costs • ”Word of mouth” • Flyers • Local newspapers, e.g. Itä- Helsingin uutiset, Alueuutiset, Töölöläinen, Länsiväylä • Newspapers, e.g. Helsingin Sanomat, Hufvudstadsbladet • Both in finish and swedish

  9. Finance M-TICK • Service prices Installation 20 € Guidance, 1 hour 30 € Installation + guidance, tot. 1hour 40 € + travel cost 10 €

  10. Finance M-TICK Our goal, 2011 5 persons  180 visits per week * 40 € = 7200 € 52 * 7200 = 374 400 € per year 2010 5 persons  120 visits per week * 35 € = 4200 52 * 4200 € = 218 400 2009 5 persons  60 visits per week * 30 € = 1800 € 52 * 1800 = 93 600 € per year

  11. Finance M-TICK • Yearly costs • Insurance costs ? • Car maintenance for 4 cars? • Taxes ?

  12. Future M-TICK • Easy to employ new staff after demand • “deals” with manufactures • Sponsors • Telephone service? • Sell some electronics and components • Expand to other big cities, e.g. Tampere, Turku

  13. M-TICK Thank you for listening, questions & comments…?

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